Re-Imagine – Tom Peters
Tom Peters wrote the first mega-selling business book 25 years ago. Since then he has been the John Madden of business consulting. He’s loud, abrasive, occasionally obnoxious and usually right on target in his analysis. Tom believes that “being weird” is a great attribute in business. He is not for playing it safe. Tom thinks sacred cows should be sent to the slaughterhouse. If you would like to try life on a very thin ledge this is your guy. For a quick free taste try his blog www.tompeters.com
On the Art of Writing Copy – H. G. Lewis
The best copywriters are paid up to $50,000 for one ad. Most of them did not go to college to study copywriting. They continuously work on their craft. But you still need a few rules to help you along the way. Lewis wrote the rulebook and makes it easy to read and follow.
First Break all the Rules: What the World‘s Greatest Managers Do Differently – Marcus Buckingham, Curt Coffman
The one major problem in business today is finding employees. Without quality people your business will stagnate and die. The Gallup Organization interviewed over 80,000 employees and managers to discover the hallmarks of a successful manager. Since this book was released in 1999 a process called the” strengths movement” has changed corporate America and is now moving into the personal arena.
How to Win Friends and Influence People – Dale Carnegie
The title may make you think this is a new age touchy-feely book. Written in 1937 it has sold over 15 million copies. In Carnegies words “financial success is 15% professional knowledge and 85% the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” Sounds like a great philosophy to build your company around.
The Dream Manager – Matthew Kelly
How many business books are written about janitorial firms that become best sellers? Times up! The correct answer? None- up till now! This is written about a janitorial company based in Cincinnati. (They are customers of Jon-Dons!) They suffered from the same problem every other company with entry level employees faces– turnover. This book has solutions that pertain not only to your business but also to your personal life.