Bing for Cleaners & Restorers: Getting Started
Create a unified online presence with online directories. Bing can be a tremendous aid for you in marketing your services locally.
new carpet cleaning customers
Foursquare for Cleaners & Restorers: Getting Started
Read on to learn how about Foursquare and how your disaster restoration, commercial/janitorial, or residential carpet cleaning service companies can take advantage of its online directory.
Yelp for Cleaners & Restorers: Getting Started
Just what is Yelp? What are the Yelp pros/cons for the average cleaning or restoration company? Your SFS Team weighs in on how you can get started with this community reviews website.
Solid decisions – NOT “wishful thinking” (Part 2)
Chuck reminds us to make an honest assessment of our clients and then have the courage to fire the ones that are “non-performing”…
Respect your client’s “Personal Space”
You (and your employees) have a very short time to put your customer’s mind at ease. How long? Steve says two minutes! So you better get started off right…
The Real “Secret” to Marketing
Bill Yeadon typed the word “secrets” into Amazon.com and received 168,876 hits. This made him wonder: “Are there really any ‘secrets’ in marketing?”
Do I need my very own “domain name”?
Just what is a domain name and why are they important for cleaners and restorers? Steve calls in an expert to break down the basics of domain names and how to pick one for your cleaning company.
Spring “Open House” marketing
Real Estate agents countrywide are getting into their “Open House” groove. Breaking into this market gives your company more work and more exposure. How can you do it? Easy! Steve outlines the steps to take …
What % of gross should I be spending to capture new clients?
Chuck and Steve go beyond the percentages with some penetrating questions to help a Philly based cleaner find new clients.
Can a new carpet cleaner handle a Home Show?
A new Georgia carpet cleaner is worried about tackling the strange new world of Home and Trade Shows. Steve says Home Show marketing is great … IF you do it right! Here’s some tips …
New vs. Repeat Carpet Cleaning Clients in “Meg’s Story” (Part 2)
The road to success in building any successful carpet cleaning business has its share of bombshells. Meg Burdick shares some surprising insights from her numbers on repeat customers. Read on for this thought provoking installment of “Meg’s Story” …