Bill Yeadon reviews books, blogs and other education resources with a focus on marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries. More about Bill.
American Airlines was once the largest airline in the world and it now is struggling to survive. Anyone that has flown them over the past year could see the signs- in the AA employees! So can you learn an important lesson from AA’s sad example?
A departing employee will tell you, “I’m leaving for more money”. But normally salary is just the excuse. So HOW can you keep your employees long term?
Most cleaning business owners believe that their workforce would perform better if only they could pay their people more. In other words, better monetary rewards = motivated employees. Motivation guru Dan Pink reveals why this is a flawed assumption.
If you still don’t know how or why to start blogging then read a little further and get real comfortable, real fast, with a little help from Seth Godin.
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
“Big Billy” Yeadon shares his favorite online watering holes for the latest and greatest in marketing and management tips.
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
Many cleaning techs are from the Millennial generation and so they expect “feedback”. Do they need to “quit whining and man up” or are your young techs correct in expecting communication from the boss? Big Billy Yeadon shares some thoughts …
Bill Yeadon finds insights into the entrepreneurial psyche by focusing on this parable of a talented Baker’s path to financial success and personal fulfillment.
Big Billy Yeadon thought he was actually catching up on his social media skills as a member of Facebook, LinkedIn, and even Twitter. However, for cutting edge orientation he defers to social media marketing guru John Jantsch. Here are 5 ideas that cleaners can easily apply…
Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?
Recently, I ran across a quote in a new book that really made me sit down and think about the meaning. The quote was from Abraham Maslow, famous for Maslows Hierarchy of Needs…
Steve Yastrow addresses the common problem of a large company wasting their $20 million marketing budget. But hidden in his blog is a message that is pertinent to companies with tiny budgets. People always make the biggest difference.
Do you have an elevator speech that explains your company in less than 30 seconds? The best marketing is always as Chuck Violand calls it “belly to belly.” Learn from marketing gurus Chip & Dan Heath how to create the perfect elevator speech for your cleaning company.
The opportunity to learn business building advice from a very unique company is a rare opportunity, even for a 75-year-old industry legend. Who is this “legend” and which “unique” company can teach him something?