Steve Jobs versus the Google Boys
What Google, Apple, Facebook, Amazon, eBay, and Microsoft achieve over the next 5 years will have a HUGE affect on your company and your life. Bill shares insights from two new ground breaking books …
Big Billy’s Books & Blogs
Bill Yeadon reviews books, blogs and other education resources with a focus on marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries. More about Bill.
American Airlines files Chapter 11- so what?
American Airlines was once the largest airline in the world and it now is struggling to survive. Anyone that has flown them over the past year could see the signs- in the AA employees! So can you learn an important lesson from AA’s sad example?
Great managers keep great employees
A departing employee will tell you, “I’m leaving for more money”. But normally salary is just the excuse. So HOW can you keep your employees long term?
“The surprising truth about what motivates us”
Most cleaning business owners believe that their workforce would perform better if only they could pay their people more. In other words, better monetary rewards = motivated employees. Motivation guru Dan Pink reveals why this is a flawed assumption.
Don’t know where to start on blogging?
If you still don’t know how or why to start blogging then read a little further and get real comfortable, real fast, with a little help from Seth Godin.
Send the client a direct mail “poem” from their carpet
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
“Blogging”- A powerful tool for carpet cleaners!
“Big Billy” Yeadon shares his favorite online watering holes for the latest and greatest in marketing and management tips.
Groupon: Does it work for carpet cleaners?
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
We all need a little “feedback” …
Many cleaning techs are from the Millennial generation and so they expect “feedback”. Do they need to “quit whining and man up” or are your young techs correct in expecting communication from the boss? Big Billy Yeadon shares some thoughts …
The Baker vs. the Carpet Cleaner- Is there a difference?
Bill Yeadon finds insights into the entrepreneurial psyche by focusing on this parable of a talented Baker’s path to financial success and personal fulfillment.
Attention all cleaners- Go beyond Google Places
Big Billy Yeadon thought he was actually catching up on his social media skills as a member of Facebook, LinkedIn, and even Twitter. However, for cutting edge orientation he defers to social media marketing guru John Jantsch. Here are 5 ideas that cleaners can easily apply…
Cleaning professionals- Can you improve your apology technique?
Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?
How does this quote make you feel?
Recently, I ran across a quote in a new book that really made me sit down and think about the meaning. The quote was from Abraham Maslow, famous for Maslows Hierarchy of Needs…
Big business marketing applied to small cleaning business budgets
Steve Yastrow addresses the common problem of a large company wasting their $20 million marketing budget. But hidden in his blog is a message that is pertinent to companies with tiny budgets. People always make the biggest difference.
How’s Your Elevator Speech?
Do you have an elevator speech that explains your company in less than 30 seconds? The best marketing is always as Chuck Violand calls it “belly to belly.” Learn from marketing gurus Chip & Dan Heath how to create the perfect elevator speech for your cleaning company.