Bill Yeadon reviews books, blogs and other education resources with a focus on marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries. More about Bill.
How are you or your staff communicating with the customer? Are you overpromising in hopes of securing the job or are you setting reasonable expectations so your customer is thrilled with the results. Customer satisfaction is the gap between what she expects and what she gets.
Did you know the biggest increase in new members for Facebook came from people over 55? This is the same demographic that most frequently uses your services.
How is your business card influencing your business? Make it an asset. Bill shares a classic resource for making whatever you design WORK and represent you as a professional.
Are you hiring chimps for your vans? The success or failure of your company depends on your answer. Jim Collins can help.
You may think that Jim Collins’ book How the Mighty Have Fallen does not pertain to you. Are you sure? Are you and your employees still 100% committed to the core beliefs and values you stated during your startup? Take 10 minutes and find out.
Wouldn’t it be nice to be the president and have someone read the news for you and just tell you what you need to know?
So just what do you want to be? A) Successful, B) Wildly successful or C) just “Normal”? Big Billy shares one secret …
While this is the last in a series of summaries by Bill Yeadon of his all-time favorite business books. We can be sure that there will be many more added to the list over the years to come.
The list of favorite books by well-read Billy continues…
The difference between school and your ongoing education is you can choose what to read today. If you aren’t reading or listening to books on CD you are slipping behind.
