What can carpet cleaners learn from the “King of the Internet Bloggers”? Seth Godin, who I believe to be the ultimate guru of the web, has just coralled more than 70 great authors to write an article for his new E-book What Matters Now. 2009 is done and we need to focus on how to go out and kick butt in 2010. That is what this book is all about and the best part is it is free to download and share with others.
“Requiem in Pace Yellow Pages.”
This probably won’t come as a surprise but the Yellow Pages are dead! So what tools can you use to fill the gap? Do NOT fall prey to the YP rep when she says “Can you exist a full year without any customers?” Options exist that will replace the YP and do a much better AND cheaper job at the same time …
As an IICRC CCT instructor I continually have to convince cleaning technicians that they need to vacuum every job. The current belief is that less than 10% of all jobs are vacuumed prior to cleaning.
