“How much per square metre should I charge?”

Square foot, square metre- the question is the same! A new carpet cleaner in Great Britain is facing this pricing quandary and wants a formula for pricing. So Steve gives him one …

“I need help with a complex commercial carpet cleaning bid!”

A California carpet cleaner is “drowning in the details” of a commercial cleaning bid. How should a carpet cleaner calculate a really large commercial job? Steve helps him rescue what may be a “golden opportunity”.

How can I raise my carpet cleaning prices without losing clients?

A Little Rock carpet cleaner has FINALLY gathered up his courage to raise prices. But how to do it and when to tell his repeat customers has him stumped. Steve shares his patented 5 step system to raising prices …

How to deal with “I wanna a price now” callers!

Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!

Should I “stoop to the level” of my cut-throat carpet cleaning competitors?

After moving to Georgia a carpet cleaner is finding it difficult to get the old cash flow started again. Instead of screaming “Get out there and sell!” Steve says to begin at home with the old-fashioned concept of “frugality” …

How can I reach out to my “straying” carpet cleaning clients?

A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …

How can cleaning and restoration contractors ‘differentiate’ themselves from their competitors?

Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …

The Great Carpet Cleaning Pricing Debate- Part II

Big Billy Yeadon weighs in with what may be the most profitable way to price your carpet cleaning services as an owner-operator. In the final analysis it will be up to you. But first check out Bill’s musings …