The Great Carpet Cleaning “Pricing Debate”- Part I

Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …

Tired of the “your carpet cleaning prices are too high” objection?

The recent Great Recession has marked (scarred?) our customer’s buying habits. Steve shows one Dallas carpet cleaner how to avoid being put on the defensive when hit with the “too high” objection …

Ready for a pop quiz?

Here is a simple 3 question quiz that will help you understand how people buy your carpet cleaning services. Please contribute your answers and then we’ll analyze this pricing/buying topic on a deeper level …

Banning the “E-word”- Help your prospective customers focus on more than price!

Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …

Avoiding problems with multiple carpet cleaning price promotions …

Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …

Can I build a “Honda/Accura” carpet cleaning business model?

A premium Georgia carpet cleaner looks to expand into the budget cleaning market with a “parallel operation” operated with his existing staff and building. Steve isn’t real positive but would like other cleaner’s thoughts. Read and chime in …

10 Questions Every Cleaning and Restoration Business Should Ask!

Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …

Can I charge a premium for after hours commercial cleaning work?

Steve,

Just a short question.  I’ve always felt like I should be able to charge a premium rate for night or weekend work. However, when I bring this idea up to other carpet cleaners they act like I’ve hit on their mother!  What did you do and if you did charge more, how much over your regular rates was it and did you get any resistance?

Perplexed in Toledo

Read moreCan I charge a premium for after hours commercial cleaning work?

Scared by the “big bid”?

Large scale institutional work can provide a great “base” for your business. Or it can destroy it! Steve gives some great “look before you leap” counsel that any company can use …

How to find the “OK cleaning price” in OK?

Ah yes, the eternal question: “How do I ‘bid’ a job at the ‘right price’?” (Which means low enough that the manager does not fall out of his chair laughing when reading your proposal but high enough to make a profit.) Steve shares a 4 step “pricing for profit” system …

High or low pricing- which way to go?

A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …