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Bill Yeadon

Bill started in the carpet cleaning business in 1976 as an owner/operator. He is a certified carpet inspector as well as an IICRC certified instructor. Currently, Bill is the director of Jon-Don’s education division. More about Bill.

Couldn’t agree more.

by Bill Yeadon

So just what do you want to be? A) Successful, B) Wildly successful or C) just “Normal”? Big Billy shares one secret …

Categories Big Billy's Books & Blogs Tags books Leave a comment

Southwest & Starbucks

by Bill Yeadon

OK, OK, Steve doesn’t like American Airlines. But all airlines and all big business are not ALL bad. Let’s look at two of my favorites …

Categories SFS Instructor’s Blog Tags airlines, customer service, pets, Southwest airlines, Starbucks Leave a comment

Are you the Applebees of cleaning?

by Bill Yeadon

Can a customer identify what is different about your service? Is your only point of differentiation your price?

Categories SFS Instructor’s Blog Tags cleaning business pricing, cleaning pricing profit, future, loyalty, positioning Leave a comment

No longer a “Man’s World”

by Bill Yeadon

It is simple. Anyone over the age of five should realize that men and women are very different! Let me count the ways …

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, cheerleader, community, emotions, first impression, health, loyalty, marketing, marketing to women, positioning, sales Leave a comment

The Personal MBA

by Bill Yeadon

Mastering Business Without Spending a Fortune

Categories Big Billy's Books & Blogs Tags administration, carpet cleaning technician, cleaning pricing profit, economy, education, finances, how to start cleaning business, Josh Kaufman, management, owner/operator, personal mba, positioning 1 Comment

Learn while you drive

by Bill Yeadon

A budget lesson on the importance of your appearance and company image.

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, carpet cleaning technician, emotions, employees, first impression, marketing Leave a comment

General Ruminations on Business Reading (Part 4)

by Bill Yeadon

While this is the last in a series of summaries by Bill Yeadon of his all-time favorite business books. We can be sure that there will be many more added to the list over the years to come.

Categories Big Billy's Books & Blogs Tags Angies List, carpet cleaning marketing, carpet cleaning technician, cheerleader, employees, management, marketing Leave a comment

Let the Experts Do the Heavy Reading

by Bill Yeadon

Bill Yeadon dishes advice on how to find the best reads for your precious time.

Categories SFS Instructor’s Blog Tags education Leave a comment

General Ruminations on Business Reading (Part 3)

by Bill Yeadon

The list of favorite books by well-read Billy continues…

Categories Big Billy's Books & Blogs Tags advertising, carpet cleaning technician, employees, management Leave a comment

General Ruminations on Business Reading (Part 2)

by Bill Yeadon

Bill shares some of his favorite all-time reads…

Categories Big Billy's Books & Blogs Tags carpet cleaning marketing, carpet cleaning technician, Jim Collins, management, marketing, marketing to women, small business Leave a comment

$3,000,000.00 and they still don’t get it!

by Bill Yeadon

Soooo … if you were spending 3 million bucks on a single ad wouldn’t you try to hit your target audience at least as well as Big Ben hit Santonio in the end zone?

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, communication, emotions, marketing, marketing to women Leave a comment

General Ruminations on Business Reading (Part 1)

by Bill Yeadon

The difference between school and your ongoing education is you can choose what to read today. If you aren’t reading or listening to books on CD you are slipping behind.

Categories Big Billy's Books & Blogs Tags carpet cleaning marketing, competition, entrepreneurs, how to start cleaning business, marketing, owner/operator, positioning, sales, starting out Leave a comment

Blogging with Billy in 2009!

by Bill Yeadon

Hopefully your 2009 resolutions for your business haven’t already been forgotten along with those exercise and weight loss goals.

Categories SFS Instructor’s Blog Tags communication, systems 3 Comments
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