The Non-Designer’s Design Book
How is your business card influencing your business? Make it an asset. Bill shares a classic resource for making whatever you design WORK and represent you as a professional.
Bill Yeadon
Has Procter & Gamble Ever Been Wrong?
P&G, Starbucks and Whole Foods are all suffering from the economy. All three are making drastic changes. Which one is right and what can a small company learn from these lessons? Looking for your thoughts.
“The right people in the right seats”
Are you hiring chimps for your vans? The success or failure of your company depends on your answer. Jim Collins can help.
How the Mighty Fall
You may think that Jim Collins’ book How the Mighty Have Fallen does not pertain to you. Are you sure? Are you and your employees still 100% committed to the core beliefs and values you stated during your startup? Take 10 minutes and find out.
How would you respond to this article?
The Post-Customer-Service Age, Steve Yastrow says customer service is no longer a differentiator in business. Let’s hear your thoughts.
Starbucks: Where’s the focus?
Market leaders cannot be everything to everyone. Different customers put different value on different things. Did Starbucks miss that idea in business school? Do they know something different about their customers? Or are they just desperate?
Slow Economy; Should I Discount?
Can discounting your price help drive more business? Take a look at Pizza Hut and see what it did for them.
Which Test Won?
You are creating package pricing brochure for your company. Do you want high price to low or the opposite?
Well you are about to find out……
What’s It Going to Take to Persuade You?
Big Billy introduces us to the man who is the acknowledged master of influence and persuasion. Read 5 examples of how persuasive ideas can help your business …
Why carpet is disappearing
How can a simple drink spill in the Denver airport turn into such a large mess?
Lovin’ that new technology
As one of the oldest of the baby boomers I am not the first to jump on new technology. C’mon there is nothing wrong with 8 track players. But those techno geeks finally came up with something cool and easy to use.
How to Get Smart in 15 Minutes
Wouldn’t it be nice to be the president and have someone read the news for you and just tell you what you need to know?
Are you a Sales junkie?
Spend thirty minutes a day reading and highlighting these five books and in a few short months you will be on your way to becoming a sales natural!
What is the most important word?
In the 1967 movie “The Graduate” the most important word for Benjamin was “plastics.” In our current challenging economy the word is…..