Bill Yeadon 
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
As an IICRC CCT instructor I continually have to convince cleaning technicians that they need to vacuum every job. The current belief is that less than 10% of all jobs are vacuumed prior to cleaning.
But now a new survey shows an even better reason to vacuum. Men who vacuum and do other household chores tend to spend more time in the bedroom; and I don’t mean dusting the dresser!
Even though I don’t want to join your Mafia on Facebook I still think there is a place to market your company on Facebook. And some people much smarter than me will tell you how.
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …
What does a 2800 pound black rhino, a revolutionary new carpet fiber, and social media all have in common? If your mind is all “a-twitter” I guess you will just have to read the article!
Chaos sounds horrible. It brings to mind historic events such as the fall of Saigon or 9/11 and the horrors that ensued. But chaos can also lead to opportunity. In fact there is a Chinese symbol that stands for danger but also means opportunity. Which one will you choose?
What does Cool Hand Luke have to do with the carpet cleaning business? And how did Marcus Buckingham misjudge his audience so badly?
General Motors just doesn’t understand who is buying their cars. Could it be that 92% of the saleforce is men. Watch these commercials and see the difference.
Fabrics get ruined everyday but usually not by 30-year veterans. Here is a company that may cause you trouble.
Good questions prime your brain to look at the world in a different way. By simply holding a question in your mind and pondering potential answers, you can find unexpected paths to get from where you are now to where you want to be.
This is a great way to get all of your business information without having to buy and read a list of books. Load up that iPod and soak up some great information between jobs. And it is all free.
How are you or your staff communicating with the customer? Are you overpromising in hopes of securing the job or are you setting reasonable expectations so your customer is thrilled with the results. Customer satisfaction is the gap between what she expects and what she gets.
Did you know the biggest increase in new members for Facebook came from people over 55? This is the same demographic that most frequently uses your services.
Being in the carpet cleaning business many of you have some real horror stories. I think this one about Ricko the Rhino will top them all. Calling all stain and odor experts>