Bill Yeadon

Bill started in the carpet cleaning business in 1976 as an owner/operator. He is a certified carpet inspector as well as an IICRC certified instructor. Currently, Bill is the director of Jon-Don’s education division. More about Bill.

Should a professional carpet cleaner learn from MSN’s focus on women?

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I think we all agree that men and women are different! So if you are marketing to residential carpet cleaning customers, shouldn’t you design your website to appeal to women? Well apparently MSN thinks so! Find out why and see how the new MSN site compares to the old.

Developing Contract Commercial Carpet Maintenance Programs

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Learn how to sell and set up regular commercial contract cleaning accounts. Download Big Billy Yeadon’s ideas on how to develop these essential commercial maintenance programs.

Big Billy Yeadon asks: “How up-to-date are you in your carpet cleaning knowledge?”

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If you are looking for a leg up on the competition (especially in the regular contract commercial carpet cleaning field) just use Shaw Carpet’s MAC learning site to expand your cleaning knowledge. Bill Yeadon shares the details here …

“Toto, I don’t think we’re cleaning carpet in Kansas anymore!”

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What do Rock & Roll, Toto, and Facebook have to do with your cleaning business? Value conscious customers!! Big Billy Yeadon advises carpet cleaners to keep an eye on their company image in this new economic climate. So how and what are you contributing to your community?

Use “sound” in your carpet cleaning marketing strategy

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OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we’ll see who wins …

Words to live by and not just for carpet cleaners either!!!

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How do you sum up life in one paragraph? Does it even remotely involve your truck mount, pre-spray, cleaning solution or other cleaning equipment? We sure hope not! Brian Dyson of Coca Cola has done a very nice job of helping everyone (carpet cleaning and restoration professionals included) keep focused on the really important things in life …

How can you motivate your carpet cleaning or restoration employees?

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Do you like your job? Do your techs and office staff like their jobs? Do you know OR are you afraid to ask them? Insights to both their and your motivations can give some engaging and maybe even frightening answers …

“Information age” to the “conceptual age”- where do I fit in?

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You may be “just a carpet cleaner” but have you ever been accused of being “a blue-sky person”? Do you recall information better when it is explained in story form? Have you noticed that one of your child’s favorite sayings is “Mommy, read me a story?” If your head is nodding up and down, you are going to love this book.

“Requiem in Pace Yellow Pages.”

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This probably won’t come as a surprise but the Yellow Pages are dead! So what tools can you use to fill the gap? Do NOT fall prey to the YP rep when she says “Can you exist a full year without any customers?” Options exist that will replace the YP and do a much better AND cheaper job at the same time …

How Carpet Cleaners Can Improve Their Natural Search Engine Rankings

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Google’s motto is “Do No Evil”. They should add a subtitle: “Do Plenty of Good”! Google continues to bring out free tools to improve the productivity of carpet cleaner’s websites everywhere. Bill Yeadon shares the tools you need to level the playing field …

No Waiting, Read This Post Now!

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I was going to write this blog post in 2009 but then I put it off! So I rationalized that all you carpet cleaning and restoration professionals out there could wait for the new year. I can’t believe 2010 is already here. Be sure to read this blog post right away. Set a deadline! (Unlike me!)

10 Questions Every Cleaning and Restoration Business Should Ask!

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Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …

FREE advice from people who aren’t carpet cleaners?

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What can carpet cleaners learn from the “King of the Internet Bloggers”?  Seth Godin, who I believe to be the ultimate guru of the web, has just coralled more than 70 great authors to write an article for his new E-book What Matters Now. 2009 is done and we need to focus on how to go out and kick butt in 2010. That is what this book is all about and the best part is it is free to download and share with others.

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