Bill Yeadon 
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …
Big Billy Yeadon (with Steve Toburen flying wing man) kicks off a new section here at SFS.JonDon.com. Clean Talk will focus on your technical questions (and nightmares) so you can just keep on raking in the big money! Send us your puzzlers and your cleaning triumphs too! Let’s start things with some barbecue …
Steve Yastrow addresses the common problem of a large company wasting their $20 million marketing budget. But hidden in his blog is a message that is pertinent to companies with tiny budgets. People always make the biggest difference.
Do you have an elevator speech that explains your company in less than 30 seconds? The best marketing is always as Chuck Violand calls it “belly to belly.” Learn from marketing gurus Chip & Dan Heath how to create the perfect elevator speech for your cleaning company.
The opportunity to learn business building advice from a very unique company is a rare opportunity, even for a 75-year-old industry legend. Who is this “legend” and which “unique” company can teach him something?
Preparation is key to any sales presentation. What tools are required for making the big sale in commercial carpet cleaning? What should be avoided? Bill Yeadon offers his insights to closing the BIG sale.
When there is a problem with a customer do you handle it immediately? Or do you take the low-profile route and let your office staff or technicians face the heat? Big Billy Yeadon tells us how Southwest Airlines handled a stressful situation recently …
Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …
Is massive discounting the answer for your carpet cleaning company in this challenging economy? Isn’t it better to take in cheap work than to have no work at all? Let’s take a lesson from the Border’s book chain …
Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …
Cleaners and restorers can learn a lot about how to run their operations from the legendary Walt Disney. After 55 years, Disney continues to be the most visited place in America. As with so many other things in life, it is focus on the little things that makes the difference …
Big Billy Yeadon weighs in with what may be the most profitable way to price your carpet cleaning services as an owner-operator. In the final analysis it will be up to you. But first check out Bill’s musings …
Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …
How’s that for a headline? Did it perk your interest? It should as it used two rules for writing headlines: 1) get self interest in your headline and 2) use a question. But this post is not about headlines. It is about Influence …
Before you get the answers let me explain the purpose of the quiz. It ultimately comes down to the term “anchoring”. What is “anchoring” and how does it affect the structure of your cleaning prices? Read on …