The Baker vs. the Carpet Cleaner- Is there a difference?
Bill Yeadon finds insights into the entrepreneurial psyche by focusing on this parable of a talented Baker’s path to financial success and personal fulfillment.
Bill Yeadon
A nice leather chair that reeks of cat urine… peew!
Cleaning challenges come in all sizes, colors and ODORS! Bill Yeadon brings his technical expertise to an unfortunate and very smelly situation.
RX-20 vs. DriMaster- Which is the better power wand?
Time to get serious about making production. No need for controversy, each of these rotary wands specializes in its respective field. Invest your precious funds in the solution that best fits your cleaning business goals.
“The entire carpet is one big urine spot! What next?”
Any professional can successfully deodorize one or two urine spots. But what’s a carpet cleaner to do when practically the whole carpet is contaminated with pee-pee? Big Billy to the rescue again!
When to jump from my part-time “job” to a “real” cleaning business?
Cleaners get nervous when its time to quit the day job and go full speed ahead with their new cleaning venture. Bill Yeadon shares his insights after helping many budding cleaning entrepreneurs make the jump!
Cleaning a silk headboard spotted with oily makeup- a bad combination!
Big Billy Yeadon and Steve Toburen rush to the rescue as an Atlanta cleaner faces a difficult spot on an even more challenging fabric.
Encapsulation- what’s all the hype about?
Mention the word “encapsulation” and there is instant controversy. Some say “the only way to take my cleaning wand away is to pry it from my cold, dead fingers!” Other cleaners are delighted to use a unique and exciting method that gets rid of the competition. What is the real truth from “down in the trenches”?
Attention all cleaners- Go beyond Google Places
Big Billy Yeadon thought he was actually catching up on his social media skills as a member of Facebook, LinkedIn, and even Twitter. However, for cutting edge orientation he defers to social media marketing guru John Jantsch. Here are 5 ideas that cleaners can easily apply…
Ricko the Rhino Gets Some New Pals
Rhinos, elephants, and camels- Does this have anything to do with carpet? Click on through to see what a carpet cleaner can learn from Mohawk Industries’ marketing techniques. (Hint: Brace yourself…)
Cleaning professionals- Can you improve your apology technique?
Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?
What products should I use for anti-allergy cleanings?
Anti-Allergy cleanings can be a highly profitable diversification and a great niche to differentiate yourself from all the “rug-suckers” out there. OR it can turn into a finger-pointing blame game! Bill and Steve share a great line-up of treatments to use plus a little practical wisdom on pre-qualifying the job.
How does this quote make you feel?
Recently, I ran across a quote in a new book that really made me sit down and think about the meaning. The quote was from Abraham Maslow, famous for Maslows Hierarchy of Needs…
Is Scotchgard protector worth it for professional carpet cleaners?
An industry veteran comes to Bill and Steve with some well-founded technical questions about applying protector on the job …
Do you have a really killer guarantee?
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …
BBQ grease stains on Olefin carpet???
Big Billy Yeadon (with Steve Toburen flying wing man) kicks off a new section here at SFS.JonDon.com. Clean Talk will focus on your technical questions (and nightmares) so you can just keep on raking in the big money! Send us your puzzlers and your cleaning triumphs too! Let’s start things with some barbecue …