Bill Yeadon 
Time to get serious about making production. No need for controversy, each of these rotary wands specializes in its respective field. Invest your precious funds in the solution that best fits your cleaning business goals.
Any professional can successfully deodorize one or two urine spots. But what’s a carpet cleaner to do when practically the whole carpet is contaminated with pee-pee? Big Billy to the rescue again!
Cleaners get nervous when its time to quit the day job and go full speed ahead with their new cleaning venture. Bill Yeadon shares his insights after helping many budding cleaning entrepreneurs make the jump!
Big Billy Yeadon and Steve Toburen rush to the rescue as an Atlanta cleaner faces a difficult spot on an even more challenging fabric.
Mention the word “encapsulation” and there is instant controversy. Some say “the only way to take my cleaning wand away is to pry it from my cold, dead fingers!” Other cleaners are delighted to use a unique and exciting method that gets rid of the competition. What is the real truth from “down in the trenches”?
Big Billy Yeadon thought he was actually catching up on his social media skills as a member of Facebook, LinkedIn, and even Twitter. However, for cutting edge orientation he defers to social media marketing guru John Jantsch. Here are 5 ideas that cleaners can easily apply…
Rhinos, elephants, and camels- Does this have anything to do with carpet? Click on through to see what a carpet cleaner can learn from Mohawk Industries’ marketing techniques. (Hint: Brace yourself…)
Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?
Anti-Allergy cleanings can be a highly profitable diversification and a great niche to differentiate yourself from all the “rug-suckers” out there. OR it can turn into a finger-pointing blame game! Bill and Steve share a great line-up of treatments to use plus a little practical wisdom on pre-qualifying the job.
Recently, I ran across a quote in a new book that really made me sit down and think about the meaning. The quote was from Abraham Maslow, famous for Maslows Hierarchy of Needs…
An industry veteran comes to Bill and Steve with some well-founded technical questions about applying protector on the job …
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …
Big Billy Yeadon (with Steve Toburen flying wing man) kicks off a new section here at SFS.JonDon.com. Clean Talk will focus on your technical questions (and nightmares) so you can just keep on raking in the big money! Send us your puzzlers and your cleaning triumphs too! Let’s start things with some barbecue …
Steve Yastrow addresses the common problem of a large company wasting their $20 million marketing budget. But hidden in his blog is a message that is pertinent to companies with tiny budgets. People always make the biggest difference.
Do you have an elevator speech that explains your company in less than 30 seconds? The best marketing is always as Chuck Violand calls it “belly to belly.” Learn from marketing gurus Chip & Dan Heath how to create the perfect elevator speech for your cleaning company.