Great managers keep great employees
A departing employee will tell you, “I’m leaving for more money”. But normally salary is just the excuse. So HOW can you keep your employees long term?
Bill Yeadon
Communicating your marketing message with emotions
The average cleaner and his client are more different than they are alike. Bill analyzes the emotions of the typical customer and what it means for you.
“The surprising truth about what motivates us”
Most cleaning business owners believe that their workforce would perform better if only they could pay their people more. In other words, better monetary rewards = motivated employees. Motivation guru Dan Pink reveals why this is a flawed assumption.
Don’t know where to start on blogging?
If you still don’t know how or why to start blogging then read a little further and get real comfortable, real fast, with a little help from Seth Godin.
Staying up to date on the carpet manufacturing industry
Just because there is less carpet being installed these days doesn’t mean you need to hang up your wand and retire! Bill Yeadon tackles the latest rumors and facts about today’s carpet manufacturers.
Send the client a direct mail “poem” from their carpet
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
Are you STILL “just cleaning carpets”?
Big Billy Yeadon reminisces about the “good ole days” for cleaners but then reminds you that your business should be about more than “clean carpets”. If you doubt Bill then take a look at Shaw Industries …
“Blogging”- A powerful tool for carpet cleaners!
“Big Billy” Yeadon shares his favorite online watering holes for the latest and greatest in marketing and management tips.
Upholstery pro has trouble removing water mark from unknown fabric
Big Billy Yeadon helps a Florida carpet cleaner out in a tight spot … morale of the story? Don’t try to clean upholstery if you don’t have the training.
Talk about Emotional Marketing!
As the rock and roll song goes “the best things in life are free.” And when it comes to marketing, good PR is “priceless.” Add human pathos and emotional content to the PR and you have reached the mountaintop!
The best business books from 2010- Pick one.
Remember in 2011 you were going to read more than the Sports Illustrated Swimsuit edition? Well guess what? No more excuses! If you walk into Borders you will be overwhelmed by choices so let us help!
Oh no! It is New Year’s Resolutions time!
Do these New Year’s Resolutions sound familiar- healthier food, more exercise, drink less, sending your SFS QuickTips to that slave driver Toburen? Well the Heath brothers, authors of “Switch” share 5 short tips that will make 2011 different for YOU!
Groupon: Does it work for carpet cleaners?
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
We all need a little “feedback” …
Many cleaning techs are from the Millennial generation and so they expect “feedback”. Do they need to “quit whining and man up” or are your young techs correct in expecting communication from the boss? Big Billy Yeadon shares some thoughts …
Yellowed Herculon has got me stumped!
A favorite fabric of the 80’s presents a unique cleaning challenge. Big Billy rides to the rescue with the solution and a painfully learned warning.