According to a recent Gallup poll consumers felt that only 10% of advertisers are trustworthy. “Word-of-mouth” has always been important and especially with women. But now that few people believe advertising, friends and family are the first source of a referral.
That important word is TRUST – and the synonym for TRUST – Cheerleaders!
And Customer Cheerleaders- how to consistently produce them based on how you (and your employees) DELIVER the work is what SFS (and this 
site) is all about.
I’m sure glad that Big Billy reads fast (and has an omnivorous mind- is that a word? Spell check says it is!) so all of us don’t have to!
Steve
PS If you folks will check in next week at https://sfs.jondon.com/section/resources/special-reports I’m going to try and have uploaded a new Special Report on exactly what Bill is talking about- how to consistently Make the Cheerleader!