Chuck provided financial benchmarks for me to bring home and apply to my P&L. Greg Cole – Pro Carpet of Atlanta & Tampa
Simply put, Strategies for Success(SFS) is an intensive, five day, college level business building program specifically designed for carpet cleaning, restoration and janitorial company owners and managers. The SFS seminar includes over 1,100 pages of systems and procedures that combined give SFS members a turn-key Business Infrastructure that they can follow exactly OR customize to fit their own business goals.
In addition, SFS members are automatically included in our ongoing support out-reach program called TIPS (Techniques, Ideas, Procedures and Systems) plus they receive free, one-on-on online consulting access to SFS instructors Steve Toburen and Bill Yeadon.
If you choose to pay for the SFS seminar it costs $1275.00 for the entire five days. (637.50 for the second person from the same company.) This fee includes all manuals (over 1,100 pages) plus our exclusive 2 GB “Business on a USB Flash Drive” with thousands of more pages of business resources. Your USB Flash Drive will also include Jon-Don’s Next 30 Days “Marketing College in a Box” (A $369.00 value!) PLUS dozens of ready-to-print color post cards for your restoration, commercial or residential services!
Your continental breakfasts, all lunches, snacks and dinner and drinks on Wednesday night are also covered. There is NO high pressure or extra costs to receive additional training or to get to a higher, “more favored level”!
That is 100% correct. Attending SFS for free is very likely the best kept secret in the carpet cleaning industry. You’ll receive a free admission to SFS if in the previous 12 months before your chosen seminar you have purchased 5,000.00 or more of any product Jon-Don sells. (If you have spent 3,000.00 or more the seminar will be half price.) No weird exceptions and no fine print! As a “free attendee” you will be given the same first class treatment all SFS members receive.
Absolutely! You can take advantage of our SFS Early Bird Discount. Just register and pay for any SFS at least 30 days before the seminar and you’ll save 400.00 off the 1275.00 regular price. You save over 30% so don’t procrastinate! Plus additional attendees from your company save big time too! Sign them up at the same time and they attend SFS for HALF the Early Bird price- 437.50! Don’t delay.
We’ve got you covered. All SFS registrations are covered with our famous Jon-Don SFS guarantee: “If you sadly can’t attend your SFS just let us know ASAP and we will cheerfully (but regretfully for you) refund your money- no questions asked!”
Not one cent. Really. Honestly. When you attend a SFS seminar you automatically become a “SFS Member for Life”. That’s it. NO gimmicks, NO strings attached and once again, NO fine print! There is NO sign up fee, NO ongoing charge to belong and no buying level from Jon-Don that you must maintain. (Even though we sincerely appreciate your support of the SFS program through your purchases from Jon-Don!)
At SFS we totally reject the old “you must pay more to learn more” marketing gimmick all too common in our industry. Once you attend the SFS seminar you are part of our Strategies for Success “support family” and we won’t be harping on you for more money- we promise! Maybe that is why Steve Toburen calls SFS the “Solutions/ Freedom/ Success” program!
It is very simple, really. At Jon-Don we learned a long time ago that our growth and success is inextricably tied to the success of our customers. We discovered that the typical cleaner/ restorer or building service contractor is a great, honest and hard working individual. BUT he or she many times needed training and ongoing support in the management, marketing and overall business organization areas. Voila! Strategies for Success was born way back in 1996! (For more on why and how SFS was created just go to Steve Toburen’s personal message .)
So to cut to the chase here you might say that SFS is a “loss leader” for Jon-Don. Every time we present a SFS seminar we lose money on it initially but hope to make it back by investing in your success! Since 1996 we’ve presented well over 100 SFS seminars and are currently helping almost 3,000 SFS members achieve their definition of success.
Three highly respected instructors each fill a different niche within SFS.
Chuck Violand from Violand Management Associates focuses on selecting and hiring the very best employees and what he wryly refers to as the “dreaded financials”, including a step-by-step program on how to price your work profitably.
Bill Yeadon is Education Coordinator for Jon-Don and teaches an entire day on revolutionary marketing techniques and systems. Bill has over 74 years of experience in all aspects of the cleaning and restoration industry. To learn more about Bill just click here …
Steve Toburen is the Director of Training for the Strategies for Success program and its little brother, the Value Added Service for Technicians seminar. Steve started out in 1969 as the owner/operator of a cleaning and restoration firm and built it into a nationally recognized powerhouse. He then sold his business interests and retired from full time business at the age of 38. Steve will spend three days with you taking you step by step through the concepts and the systems needed to build a dream of a company- one that will run beautifully with you- or without you!
Strategies is built on three basic concepts. First, the “Desired End Product” of your company should always be a delighted Customer Cheerleader that sings your praises to everyone they meet. Second, 80% of how your customer decides if you did a “good job” (and whether they will become a Cheerleader) is based on their relationship with the person actually doing the work in their home. And finally, for your company to have real value, you must manage the experience of your customer by programming hundreds of Positive “Moments of Truth” into your “Service Circle.”
The beauty of this 3-step approach is it works perfectly in any one of our three main business sectors- restoration, residential or commercial/janitorial. Or if you benefit from all three (as we suggest) then SFS will be a transformational experience for you!
Absolutely. SFS is about doing it right- especially in your face-to-face relationship and procedures with the home owner. A substantial percentage of our SFS members make a conscious decision to stay small. BUT SFS gives them the concepts and tools to make more money in less time. In fact, it could be argued that without employees an owner-operator carpet cleaner needs SFS principles even more just to maximize their profit potential!
HOWEVER, at some point in time almost every owner-operator realizes his or her business is GROWING (going up) and their body is DECLINING (going downhill). And this is where SFS really shines- helping you build a “real business”. Or in other words- giving you the PERSONAL FREEDOM to have a business that will run with you OR without you. And that is a wonderful place to be!
OR IF YOU ALREADY HAVE EMPLOYEES then you need SFS even more! SFS gives you a ready made but “customizable” business template designed for a restoration or building service contractor or residential cleaner that let’s you “get a handle” on your ever-expanding operation. Just check out these real life SFS Success Stories…
You have probably guessed by now that SFS is NOT a course for technicians or front line workers. In fact, if you are 100% delighted with your business and your life then SFS probably isn’t for you! Complacent people get bored during our five days together and we don’t want you dragging down the excited, entrepreneurial spirit be build during SFS! So if you don’t “want more” out of business and life then stay home!
BUT if you and your employees want to build a vibrant, exciting, growing company based on a vision of delivering the very best customer service then by all means we want YOU! And not just YOU ALONE! In fact, we find business owners who attend with their “key people”- spouses, partners, managers, etc. learn and implement infinitely more than if they just attend SFS alone.