SFS Seminar Curriculum: Day 4 – Thursday

The Five Steps to Value Added Service

(We’ll talk about Step #5 on Friday morning.)

Step #1- “Make it easier for your employees to do it right than to do it wrong.”

Your Business Lifeline: Telephone Phone Formats- why and how?
Basic but often overlooked phone “no-no’s”
Communicating over the phone
A killer phone script that answers the “how much do you charge” question.
Residential, Commercial and Restoration Inspections that Sell!
The eternal debate: Pre-inspecting versus pricing-over-the-phone?
Carpet cleaning and Restoration pre-inspection guidelines
A tool check-list for pre-inspections (Including a new one for restoration.)
Step by step through pre-inspections scripts that (almost) always get you the job.
A guaranteed answer to the old “let me check with my husband and I’ll get back to you” smoke-screen.

Break

Concurrent teaching of both carpet cleaning and restoration “stage play scripts”- scene by scene.
Lunch

An extremely profitable digression into up-selling carpet protector

How to give your tech a $4.00 per hour raise- and yet you make MORE money too!
6 reasons why you don’t sell more carpet protector.
12 ways to “pre-sell” protector without a word from the tech.
Getting your employees on board to sell more protector.
3 “Magic Phrases” that will triple your protector sales.
A word for word “killer script” for Scotchgard.
The 12 month “Spot and Spill Warranty” for protector- Why and how?
4 steps to making Value Added Service happen in your company.
Break

Step #2- Keep only the very best employees- how to build a “family”.

The Eight Simple Things you must provide to keep happy employees long term.

Step #3- Tell these great people “what to do”.

A 9 point “Employee procedure check list”.
How to “start them off right”- the first two weeks.
7 “Employee Orientation Guidelines”
“Fast Track Training”- Crew chiefs in two weeks!
A complete 16 page sample employee handbook for a cleaning company.
Break

Step #4- Let your employees know “how they are doing”.

Your employee “evaluation process”- Why and how.
9 essential employee evaluation guidelines.
6 steps to exciting company staff meetings.
A sample meeting format to motivate your employees.

Day 1 Day 2 Day 3 Day 4 Day 5