Feel that your restoration/carpet cleaning company doesn’t need a mobile site? Think again, especially if you are in the disaster restoration business.
Imagine the scene: you spend a lovely week-long vacation over the holidays visiting family. You arrive home to find your sump-pump has failed, your basement is flooded and you’re pretty sure the carpet is ruined. What do you do?
Well, if you’re like 1 billion other people out there, you’ll grab your smart phone and look up disaster restoration companies. Of those 1 billion mobile Internet users, 9 out of 10 of them will take action right then and there, thanks to what they found in their mobile search. Ninety-five percent will have looked up a local company… will yours be one of them?
At a time when information is accessible in an instant, if your company doesn’t have EASILY ACCESSIBLE information you are losing potential clients. Consider these 3 reasons why you should have a mobile configured web site:
- Mobile Screen Size. If your web site looks good on a normal computer screen that means on a mobile phone it will require an awful lot of zooming and scrolling. A mobile site is just a smaller (and easily read) version of your normal web site, all the important information – how to contact you, what services you provide, and a way to schedule emergency remediation or a simple cleaning – should be easily found. Since your smart phone customers (and especially restoration clients) are ready to take immediate action allow them to follow through- by providing them your information easily AND immediately!
- Faster Load Time. Again, mobile users are looking for fast results. A mobile site will load much faster than the main version of your website. If it takes a long time for your page to load, users know it will take even longer for them to scroll through the site. A light, mobile version of your site will ensure that your impatient customers find what they need quickly.
- Mobile Search. You may not know this, but mobile sites are indexed separately from non-mobile compatible sites. If you don’t have a mobile site, you will be less likely to show up in mobile searches. Half of all local searches are done on mobile devices – make sure your restoration or cleaning company isn’t missing out on those.
Why are mobile users using their phones to conduct searches rather than a computer? Because they want immediate results which is exactly what you want to provide. In review, if these mobile users don’t even have the time to sit down and search for a disaster restoration company online the old fashioned way they’re not going to wait for your non-mobile phone compatible site to load either! Simply put, by not having a mobile website you are missing out on the group of prospects most likely to convert into a sale. If this statement doesn’t convince you to get a mobile version of your site up FAST (as in NOW) we don’t know what will!
Your SFS Team