“Steve, can’t I just buy your SFS manuals?”

how-much-for-a-sfs-manualGood day Steve,

I own a small family carpet cleaning business in Sydney, Australia. I have been following  your Strategies for Success concepts for the last few years and they definitely have helped my business.

Yet, even so we are going through some very tough times at the moment. So I am trying to implement some of your strategies like “forward scheduling” etc . And I would love to be able to use your SFS seminar manuals to ensure we get this right from the beginning.

Of course, I really want to attend the SFS seminar in person but given my financial situation I don’t think I can leave my business that long. So I am wondering if I could purchase a copy of your SFS workbooks to use as a guide to improving our business? Many thanks in advance and I eagerly await your reply.

Struggling in Sydney

Hi Struggling,

I am so very sorry to hear about your “tough times. Business conditions right now are challenging and yes, unexpected things can smack us right between the eyes. And I have both good news and bad news for you…

First, the good! This is a great industry and many of our SFS members are not only surviving but prospering by tweaking their business practices. (And of course hard work doesn’t hurt either!) For example…

You are smart, Struggling, to focus on “forward scheduling” which is the exact thing dentists do! After all, carpet cleaning and going to the dentist share two things in common- both of them are a “Tolerated Irritation” and both of them get put off by the client!) Have you seen this article on how to do “forward scheduling”?

Here is another idea on how to “forward schedule” clients with your Stay Beautiful program. Which by the way is the ultimate way to tie your clients up and guarantee they will have you re-clean every six months!) I would strongly recommend you implement the Stay Beautiful program, Struggling, and you can download our step-by-step system on how to do it HERE.

By the way, Struggling, the “search box” is your friend on the SFS web site. We have over 900 articles, systems and procedures posted there. Heck, even I forget what we have! For example, in your case I went to the search box (upper right on the home page), typed in “forward scheduling’ and VOILA! All the above resources (and many more) magically appeared!

So the above is the good news- this SFS.JonDon.com website has lots of hidden treasure IF you just dig for them! But now for the bad news! (Brace yourself! We don’t “sell” our SFS Operations Manual.

NOTE: So why don’t we sell our SFS manuals? (I get at least one request every week that goes like this: “Steve, I don’t have the time for five whole days at SFS. So just sell me your manuals and I’ll learn everything on my own.” And yes, Jon-Don could make a lot of money selling paper and ink!

Nope- not going to happen! (Think about this: It takes three skilled instructors and five VERY long, intense days at our SFS seminar to cram it all down you and even so it doesn’t all sink in!) So if I sell you the SFS manuals then you’ll flip them open, get busy and put them up on the shelf and then later complain that Jon-Don ripped you off because “That there SFS stuff doesn’t work”!

But wait- here’s more  good news! We give away (for free!) our manuals and the SFS “Business on a Flash Drive” away for FREE when (and only when) you invest five days attending the SFS seminar. (That means you will score almost 4,000 pages in systems and procedures designed just for the cleaning and restoration industry. I call this your turn-key Business Infrastructure and yes- it just may transform your business and your life!

And yes, there’s even more! if you buy 5,000 bucks or more of anything Jon-Don sells in the 12 months leading up to your SFS seminar then you get in for FREE! HERE is “all the skinny” (Do they even say that in Australia?) on the SFS seminar.

Struggling, I know Australia can be a tough trip to the US but we’ve had quite a few cleaners and restorers from Down Under attend.  All have told me SFS was the best thing they ever did for their business. Meanwhile, I’m delighted to help you. Digest all of the above info and then get back to me with specific questions and I’ll personally reply.

Best wishes,


PS Remember, if you send me more info on your challenges “down under”  we’ll all pitch in and help!

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