Chuck provided financial benchmarks for me to bring home and apply to my P&L. Greg Cole – Pro Carpet of Atlanta & Tampa
Hello Mr. Toburen,
Firstly I would like to say thank you for all the great resources on your SFS site! I have just started my carpet cleaning journey and this information is very helpful!
I was wondering if you would be able to answer a question. I have been struggling to work out how much to charge. (“Per square metre” is what is used here in the UK.) Is there a formula to work this out?
Once again thank you and Happy New Year from London!
Thank you, Happy, for the kind words. It makes us feel great to help new folks entering the business. (Even if you are “across the pond” where Jon-Don probably isn’t going to sell you much stuff!) And don’t forget we have a special “Just Starting Out?” section if you are new to the industry.
Of course no matter how many years someone has in business the eternal question is: “How much should I charge?” And of course the easy answer is, “As much as you can!”
After all, I tell every SFS class: “There is no virtue in poverty”! and my favorite saying, “All things being equal- it is better to have money than not have money!” But I digress …
Happy, here are a few philosophical thoughts on pricing. I’m hopeful we can get Chuck Violand (our resident expert in pricing) to chime in later this Spring on how to set prices and maybe even share some worksheets with us. Sooo …
Now you have a simple formula that lets you feel in control of pricing any single job. Of course, just being on top of your pricing will not make the phone ring, Happy! To do that you will need to get the word out but that is the subject for a different post!
Best wishes and let me know how you are doing!
PS Happy, I assume they have heard about something called “encapsulation cleaning” in the United Kingdom? If so, I would urge you to check out Jeff Cutshall’s Special Reports on how to build Commercial Maintenance Routes using part time employees in their own vehicles.