branding

Big Billy’s Books and Blogs Directory

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Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.

Brand Sense- marketing cleaning services through the five senses

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In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …