How to make your ‘moving billboards’ memorable!
Investing in a quality business vehicle wrap will help ‘build your brand’ every single day! Here’s 5 tips to get your money’s worth.
branding
A great business card “Moment of Truth”
Tweak how you hand over your business card and you will make your prospect feel “extra special”. (And this is always a good thing!)
The “Do’s & Dont’s” of business cards
Don’t be boring. Instead, design a biz card that people want to keep. Your card is your first introduction to everyone so make it count. Here’s how to do it…
Should you play “Simon says” in business?
Water mitigation expert Ivan Turner shares why blindly following the crowd is dangerous. Plus he shares some innovative restoration marketing ideas learned from the late Sam Walton…
What is the difference between Google Plus Local and Google Places?
Still sizing up Google Plus? You are not alone. Keeping up with Google is hard work! We offer 5 questions to help you analyze your Google Plus Local page.
Checklist: Does your cleaning website include these five features?
Here are 5 simple tactics to get your best online marketing return. Tweak your current restoration and/or cleaning website with these often overlooked tips.
How can I get my very own “domain name”?
SFS guest blogger, Jim Tome, explains how you can claim your own domain name and start using it right away. (Even if you aren’t ready to launch a website!)
Do I need my very own “domain name”?
Just what is a domain name and why are they important for cleaners and restorers? Steve calls in an expert to break down the basics of domain names and how to pick one for your cleaning company.
I STILL don’t have a web site- HELP!
A veteran successful Sacramento cleaner confesses that he still hasn’t jumped on the Internet marketing band wagon. Steve suggests he keep on doing what he does best- and let the experts do their job!
Communicating your marketing message with emotions
The average cleaner and his client are more different than they are alike. Bill analyzes the emotions of the typical customer and what it means for you.
The Great Carpet Cleaning “Pricing Debate”- Part I
Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …
Use “sound” in your carpet cleaning marketing strategy
OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we’ll see who wins …
Can I build a “Honda/Accura” carpet cleaning business model?
A premium Georgia carpet cleaner looks to expand into the budget cleaning market with a “parallel operation” operated with his existing staff and building. Steve isn’t real positive but would like other cleaner’s thoughts. Read and chime in …
What can carpet cleaners take away from the Toyota mess?
As a professional carpet cleaning entrepreneur you have built a great and unshakable reputation for quality. Or have you? Steve Toburen analyzes how a complacent attitude can quickly sink a recognized world leader in quality …
What pitfalls are there in buying a carpet cleaning business?
One wanna-be entrepreneur asks Steve what to watch out for in buying a carpet cleaning business. Steve’s answers may surprise and shock you. If so, they may be just the wake up call you need to successfully sell your company in the future …