Steve,

My Jon-Don Sales rep (who is great!) has been calling me every two weeks on my Action Plan I filled out at SFS and he reminded me that one of the goals I set was to put a separate Scotchgard page on my website.  Then he reminded me about the Scotchguard Success Kit that I received at the SFS class.

Wow, my guy is tough though!   He called again today and asked why I hadn’t gotten the Scotchgard page up yet on my website.  So is there any stuff in my Success Kit that my website builder could take and copy onto my site?

Any help would be very much appreciated!!!!

Signed,

Confused in Minnesota

Great to hear from you, Confused, and congratulations on actually working on your SFS Action Plan.  (Even if you do have to be nagged by your account rep!)

Speaking of which, Confused, please go easy on your Jon-Don rep.  He is holding your feet to the fire for your own good.  After all, that is what “partners” do!  Remember that at Jon-Don, we view our motto, “Partners for Success” as much more than just empty words.  “Helping you help yourself” is a passion with our employees.

Simply put, it is a fantastic idea to promote Scotchgard on your web site. The more you can do to “pre-orient” your customers on the benefits of protecting their carpets the more likely they will arrive “pre-sold” or at least ASKING about the product!

But now I have some great news for you!  Yes, there is a CD in the Scotchgard Success Kit that has Scotchgard logo images on it that your web developer can use to come up with your page, which really should be customized to your company anyway.  Here are some ideas on what to put on your Scotchgard web site page:

1.  You can use the copy from the flip chart included in your Success kit.

2.  You really should highlight the 12 month “Spot and Spill Warranty” that you should be including FREE OF CHARGE with every Scotchgard application.  (We talked about this in your SFS seminar.)

NOTE:  This Spot and Spill Warranty is a huge bonus in the customer’s mind, Confused, and costs you almost nothing.  I explain it in detail in my freshly updated free Scotchgard Upselling Report. Have you downloaded this yet?  The “Spot and Spill Warranty” info is on page 16.

Remember that whether or not you have a separate site page up for Scotchgard you can run a banner ad on your front page promoting the 12 month “Spot and Spill Warranty”.  This will sell more Scotchgard for you plus “differentiate” your company from your competition.

3.  Look back through your testimonials and see if you have any talking about Scotchgard.  If you don’t have any, make some up…  (I’m just KIDDING here!)

4.  Include some “before and after” photos with half the carpet protected with Scotchgard.  If you don’t have any photos yet just watch the DVD titled “Owner Success Training” in the Success Kit.  There is a segment where they talk about you taking the “Scotchgard Challenge”. This is where you mask off a high traffic part of your home or office.  Clean and Scotchgard ½ of it and leave the other half unprotected.  Vacuum all the carpet normally.  Watch what happens.  Then clean all the carpet and see if the side you have protected cleans better. (After all, how can you and your employees sell Scotchgard if you aren’t convinced yourselves?) Report your findings on your web site.

5.  Even better, video your experience over time with the Scotchgard Challenge and pay someone to come up with a tightly edited clip on the results.  Then post this video on your front page.  This will cost you some money, Confused, but given the high profit margins of Scotchgard my guess is the payback will be very quick.

Just a few ideas, Confused.  Let me know what you decide to do.

Your “partner for success”!

Steve

P.S.  Like me, all of our SFS site users want to buy LOW/sell HIGH!  Am I right??  Well, you can do both with this very special offer ONLY for SFS web site users!  Check out this incredibly LOW price for Scotchgard and with FREE shipping. Then while you are there download my Upselling Special Report to sell “HIGHER” than you ever believed possible!

Related posts:

1. Adding this “Extra Services Check List” will promote carpet cleaning up-sells!
2. The Top 5 Features Your Carpet Cleaning Website Should Include
3. A new twist on the oldy-but-goody Scotchgard “blotter card demo” …
4. Dramatically increase your carpet cleaning profits with this “protected with Scotchgard” question!