Remember the old saying, “The more things change the more they remain the same”? So true in our industry. For example, we’ve had a dramatic shift in commercial carpet cleaning called “encapsulation”. Huh? Brand new? Not really…
Here is how the late industry visionary Ed York described encapsulation many years ago:
“Rather than dissolve the micro particles or break them into small pieces, encapsulation with lower surface tension works its way under and around the particles, breaking their BOND. Now they are free to drop to bottom of carpet, or be vacuumed out.” Ed York
But let’s cut to the chase. What can encapsulation (aka. encap) mean to you as a carpet cleaning entrepreneur who absolutely adores his truck mount? (Bear in mind I am NOT suggesting you dump hot water extraction. However, having encapsulation as an option has given my company a huge head start with commercial accounts.) For example:
- No more “open door” security issues- Unlike carpet cleaners who are “chained” to their truck mount we can offer the security option of cleaning with the account’s doors shut and locked.
- Low overhead- When encapsulating I am now working with the client’s electricity instead of my gas. Cool! Plus, any floor machine (especially my personal encapsulation machine of choice, the Cimex Cyclone) will be more reliable and break down less than even the best engineered truck mount. AND we can haul your encapsulation equipment to the job in any vehicle. Even better, much of the time my employees provide their own transport! (More on this in our upcoming Special Report on developing encapsulation routes!)
- Low initial cost and almost immediate payback- Getting into encapsulation cost me a fraction of adding a new van and truck mount. Plus as I add new “encap routes” I can equip them so much more inexpensively than putting another truck mount on the road.
- Super fast production- A high production encapsulation machine like the Cimex Cyclone let’s my employees easily exceed 2,000 square feet an hour in any open carpet environment! Let’s see you do that with a scrub wand!
- Extremely fast dry times- Typical dry times for encapsulation are less than 2 hours. This eliminates the slip and fall and re-soiling issues found with hot water extraction. Plus the fast dry times of encapsulation also let’s us do many jobs early in the morning thereby getting my employees out of those horrible all-nighters. (There is a reason why they call it the “graveyard shift”, you know!)
- Better appearance- Sure, you may be skeptical. As a dyed-in-the-wool hot water extraction man I was too. However, on almost all low pile commercial carpet/ soiling scenarios encapsulation will give you a better appearance that stays looking clean longer. Seriously!
NOTE: Another great advantage of encapsulation is those pesky “wick-back” stains that would mysteriously reappear 2 or 3 days after cleaning are now a thing of the past! I honestly can’t remember the last time I had a spot come back after encapsulating.
- Quiet- We recently cleaned a large national 24 hour call center. (I can’t imagine the Pentagon having any higher security!) While I was filling out my Commercial Carpet Analysis form the call center management insisted on quiet equipment. They wanted to still answer the phones while we cleaned their carpets! (Imagine doing this with a TM running!) But just imagine- our Cimex machines were whisper quiet, the carpets looked great and we made a barrel of money on the job! (And of course the fast dry time helped us get the account.)
- “Differentiation”- All Building Service Contractors and commercial carpet cleaners are constantly looking for something to “set themselves apart”, a reason for the customer to call them instead of the “other guy”. (And trust me, Chuck Violand in SFS will prove that setting yourself apart ONLY based on low pricing is a dead end way to go!) However, since my company can promise the encapsulation advantages of reasonable cost, high appearance levels, quick dry times, low noise and a secure building we really are viewed as “someone special”.
Of course, before you can enjoy all these great “encap” benefits you have to have the “fire in the belly” to actually get AND set up the work. And yup, Steve Toburen and I have developed a great new Special Report on How to Set Up “Encapsulation Routes”. We think it will change the industry. We would love to have your stories/ ideas/ suggestions. Comment below or email us at email@example.com After all, we are all in this together!
Jeff, Coordinator- Value Added Service for Technicians seminar
NOTE: These sweet regular commercial accounts aren’t going to just fall into your lap. You have to SELL them. How to do it? Steve has the answers in his How to Sell Commercial Cleaning manual. (And yes, it is free.)