Most cleaning industry entrepreneurs are already dialed in on the profits available in Additional Service Options (ASO’s) while you are already on the job. A big one in recent years has been tile and grout cleaning. T & G cleaning margins are great since it hasn’t been afflicted (yet) with the “blood on the tracks” bait and switch pricing so common with residential carpet cleaning.
However, T & G does have some downside potential. You have significant exposure with breaking tile or damaging weakened grout. In addition, you also must control large amounts of high pressure cleaning solutions inside a very fragile home environment. However, I recently had a vision …
I was watching this short (1:50 min.) Jon-Don Spinner video and marveled at two things- a) the comedy talents of Big Billy Yeadon (the man has hidden depths!) and b) a brand new ASO revenue source I think many carpet cleaners may be missing out on. See what you think …
While finishing up your customer’s carpet ask if they would like to see how you can renovate their stained garage or basement floors. Since your machine is running and your hoses are already run, it will be a simple matter to hook your Spinner Hard Surface Cleaner up. Pick the nastiest area, pre-spray with Matrix Grout Devil and clean a 3’ by 3’ area.
NOTE: You should also turn the lights off and give your customer a show of the pet urine stains too with your UV light! This opens up the very profitable ASO of urine decontamination with Matrix® Bottom Line Pet Odor Eliminator or ODORx Un‑Duz‑It Unleashed™ Urine Odor and Stain Eliminator.
The customer will be delighted so give them a quote! I suggest only doing the ‘open areas’ of the garage and not moving anything. ( “After all, Mrs. Jones, that’s where all the dirt and oil stains are- right in the middle.”)
Most SFS members are charging between 150.00 and 225.00 for this service that will take between 30 to 60 minutes. GREAT money considering you are already on-site (no travel time!) and with your equipment set up! Even better, your customer will be delighted and very likely crow about their “new” garage floor to all their friends!
Folks, get yourself out of competing for the low end, price oriented residential customer that are like a pack of starving dogs fighting over the picked clean bone of ‘low end carpet cleaning’! Do so by ‘differentiating’ yourself by the ASO’s you provide and more importantly by HOW you present them (and yourself) to the home owner.
P.S. Share the Additional Service Options you offer in our ‘Growing Your Business’ Facebook Group. CLICK HERE to benefit from our 1,000’s of cleaning and restoration contractors all focused on ‘Growing Your Business’! (You don’t need to be a SFS Training graduate to join us.)
P.P.S. Don’t forget what may be the single most important ASO you can provide- “renewing the customer’s protective finish’ for their carpets.