Make a ‘Quality Check’ call immediately after leaving the job
Today’s customer will post a negative online review BEFORE calling you! So get proactive by calling the client BEFORE they reach their computer keyboard!
Angies List
Angie’s List for Cleaners & Restorers: Getting Started
We continue our series of articles highlighting the pro’s and con’s of review websites with one of the most controversial … Angie’s List. Love it or hate it?
Groupon: Does it work for carpet cleaners?
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
“Requiem in Pace Yellow Pages.”
This probably won’t come as a surprise but the Yellow Pages are dead! So what tools can you use to fill the gap? Do NOT fall prey to the YP rep when she says “Can you exist a full year without any customers?” Options exist that will replace the YP and do a much better AND cheaper job at the same time …
Why do I bother? Part II
OK, I justly flogged AA a few hours ago. But what can YOU learn from their pompous, patronizing and totally wrongheaded approach toward recuperating from a service disaster? (By the way, this has been very cathartic! I feel much better now!)
General Ruminations on Business Reading (Part 4)
While this is the last in a series of summaries by Bill Yeadon of his all-time favorite business books. We can be sure that there will be many more added to the list over the years to come.