“Help! How do I deal with a business slow down?”

A Philadelphia cleaner’s business hits the wall. What to do? Steve hit’s him with four tough questions and shares four practical ideas to get things back on track.

“Requiem in Pace Yellow Pages.”

This probably won’t come as a surprise but the Yellow Pages are dead! So what tools can you use to fill the gap? Do NOT fall prey to the YP rep when she says “Can you exist a full year without any customers?” Options exist that will replace the YP and do a much better AND cheaper job at the same time …

How Carpet Cleaners Can Improve Their Natural Search Engine Rankings

Google’s motto is “Do No Evil”. They should add a subtitle: “Do Plenty of Good”! Google continues to bring out free tools to improve the productivity of carpet cleaner’s websites everywhere. Bill Yeadon shares the tools you need to level the playing field …

How can I target the right age group for residential carpet cleaning?

A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

Meg’s Story: Focusing on our online marketing (Part 10)

Meg and John have made huge progress streamlining their internal operations. But all these changes are expensive. Time to get that phone to ring! Meg shares how they have done it …