Write their name down IMMEDIATELY!
Developing a relationship over the phone is a real challenge. Your cleaning or restoration company can start building a bond with a new client right from the “git-go” with this little tip…
price wars
Commercial Production/Pricing Analysis Log
Commercial work is all about two things- A)Achieving “production per hour” and B) making a high “net profit”. Use this form to find both in different cleaning scenarios.
Is “massive discounting” a sign of panic or just smart business?
Is massive discounting the answer for your carpet cleaning company in this challenging economy? Isn’t it better to take in cheap work than to have no work at all? Let’s take a lesson from the Border’s book chain …
How can cleaning and restoration contractors ‘differentiate’ themselves from their competitors?
Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …
The Great Carpet Cleaning “Pricing Debate”- Part I
Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …
Are your carpet cleaning competitors “dummies”? Now let’s talk about you!
We all love to point the finger at other people’s mistakes. Steve just re-discovered a doozy that put a real “dummy” in a wheel chair for life. Why? Because he refused to learn anything from a previous boneheaded blunder. And then we come back to you …