price wars

How can cleaning and restoration contractors ‘differentiate’ themselves from their competitors?

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Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …

The Great Carpet Cleaning “Pricing Debate”- Part I

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Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …

Are your carpet cleaning competitors “dummies”? Now let’s talk about you!

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We all love to point the finger at other people’s mistakes. Steve just re-discovered a doozy that put a real “dummy” in a wheel chair for life. Why? Because he refused to learn anything from a previous boneheaded blunder. And then we come back to you …