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Think about it. Tens of thousands of people in your market base use Facebook on a daily basis. Think about targeting a select group of these consumers with a carefully prepared message selling your cleaning services?
That is precisely what advertising on Facebook can offer you!
While Facebook has only been around for 6 years or so it is one of, if not THE main player, in “social networking”. And you are mistaken if you think that Facebook is only for techies and teenagers. Recent stats show that the fastest growing Facebook demographic is women over the age of 55. (Exactly your target market!) And with over 134 million users in the USA- don’t you think Facebook deserves your attention?
So how can you put targeted Facebook advertising to work for your company?
In this SFS Special Report Andres “Web Guy for Cleaners” Tobar will walk you through the following:
- Designing a killer ad for your target market.
- Placing your ad on Facebook and how to manage it.
- Making the conversion – tweaking your ads to make your phone ring!
Steve
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What a timely subject, Andres. For example, I just read this on USA Today:
“In August, people spent a total of 41.1 million minutes on Facebook, comScore said Thursday, about 9.9% of their Web-surfing minutes for the month. That just barely surpassed the 39.8 million minutes, or 9.6%, people spent on all of Google Inc.’s sites combined, including YouTube, the free Gmail e-mail program, Google news and other content sites.”
Here is the link: http://www.usatoday.com/tech/news/2010-09-10-facebook-google_N.htm
Please, everyone, download the Report and at least read it. Andres has put a huge amount of work into it.
Steve
PS This Facebook Report may revolutionize your marketing. You’ll never know till you try it.
Steve, everyday I’m amazed by what small business owners can do with Facebook.
It’s the number 1 way to fully interact with your “target” market and do it in such a way that they feel like they know you before they even make that first phone call.
Facebook has been a great advertising tool for my company. We opened our doors just over two years ago and we receive nearly 10% of our new customers from Facebook. We have both a fan page and a personal page to interact with potential customers and current customers. We have not done any of the side column advertising so I have been very pleased with the response we have received.
That is an amazing return given that you have almost nothing (other than some computer time) invested in this marketing. Thanks for sharing and please chime in with any tips we’ve missed.
Steve