Encapsulation- what’s all the hype about?

Mention the word “encapsulation” and there is instant controversy. Some say “the only way to take my cleaning wand away is to pry it from my cold, dead fingers!” Other cleaners are delighted to use a unique and exciting method that gets rid of the competition. What is the real truth from “down in the trenches”?

What products should I use for anti-allergy cleanings?

Anti-Allergy cleanings can be a highly profitable diversification and a great niche to differentiate yourself from all the “rug-suckers” out there. OR it can turn into a finger-pointing blame game! Bill and Steve share a great line-up of treatments to use plus a little practical wisdom on pre-qualifying the job.

Browning on a Berber Carpet- now what?

Nothing strikes more terror into the heart of a carpet cleaner than a beautifully cleaned berber turning ugly shades of brown! A Tucson cleaner cries for help to Steve who passes the ball to Big Billy Yeadon, a genuine technical guru.

What can carpet cleaners learn from Disney?

Cleaners and restorers can learn a lot about how to run their operations from the legendary Walt Disney. After 55 years, Disney continues to be the most visited place in America. As with so many other things in life, it is focus on the little things that makes the difference …

Ready for a pop quiz?

Here is a simple 3 question quiz that will help you understand how people buy your carpet cleaning services. Please contribute your answers and then we’ll analyze this pricing/buying topic on a deeper level …

Steve’s “Cry for Help”- Keeping tabs on your employees with GPS van tracking

Do you know where your employees are … right now?! Do you think you should know? Steve feels adding “Employee Accountability” to your company is essential. One way to gently “hold your employee’s feet to the fire” is to start tracking your vehicles with a GPS online service. Steve is asking for your “been there- done that” experiences …

As a “just starting out” carpet cleaner should I buy expensive or low cost cleaning chemicals?

True or false- “Every penny counts when you are a brand new carpet cleaner.” Steve’s answer to a neophyte North Carolina, new to carpet cleaning, may surprise you. Here’s a hint: the cleaning chemical supplies you buy are not the most important factor …

How are you going to motivate yourself for success in carpet cleaning?

Everyone wants success but few ever find it. Bill goes down deep into the human psyche with some soul searching questions about what motivates you as a business owner. Fortunately for all of us there are answers to be found inside us …