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SFS Instructor’s Blog

The SFS / VAST team of Jeff Cutshall, Chuck Violand, Bill Yeadon and Steve Toburen share their insights into the best business practices and how you can make it alone in the Cleaning and Restoration Industry.

Why do I bother? Part II

by Steve Toburen

OK, I justly flogged AA a few hours ago. But what can YOU learn from their pompous, patronizing and totally wrongheaded approach toward recuperating from a service disaster? (By the way, this has been very cathartic! I feel much better now!)

Categories SFS Instructor’s Blog Tags airlines, Angies List, carpet cleaning technician, communication, competition, complaints, emotions, management 2 Comments

Why do I bother?

by Steve Toburen

IF your customer takes the time and effort to complain, don’t ignore them and NEVER patronize them. You might even actually LISTEN and learn some valuable stuff. American Airlines just hasn’t got the message.

Categories SFS Instructor’s Blog Tags airlines, carpet cleaning technician, communication, management, systems 2 Comments

Southwest & Starbucks

by Bill Yeadon

OK, OK, Steve doesn’t like American Airlines. But all airlines and all big business are not ALL bad. Let’s look at two of my favorites …

Categories SFS Instructor’s Blog Tags airlines, customer service, pets, Southwest airlines, Starbucks Leave a comment

Door hangers: Just because they’re a great “old” idea won’t make them happen!

by Steve Toburen

Many, many cleaners have success with door hangers. Motivating your carpet cleaning techs to actually distribute them is another story. So how do you “git ‘er done” when you have recalcitrant employees?

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, carpet cleaning technician, door hangers, management, marketing, marketing to women, motivation, training 1 Comment

Are you the Applebees of cleaning?

by Bill Yeadon

Can a customer identify what is different about your service? Is your only point of differentiation your price?

Categories SFS Instructor’s Blog Tags cleaning business pricing, cleaning pricing profit, future, loyalty, positioning Leave a comment

No longer a “Man’s World”

by Bill Yeadon

It is simple. Anyone over the age of five should realize that men and women are very different! Let me count the ways …

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, cheerleader, community, emotions, first impression, health, loyalty, marketing, marketing to women, positioning, sales Leave a comment

Just because its old doesn’t mean its no good …

by Steve Toburen

The “oldies but goodies” are often the best and not just in music either. For example, thinking on marketing …

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, door hangers, guerilla marketing, low cost marketing, marketing, residential carpet cleaning, selling 2 Comments

Sometimes the hardest thing to do is ‘reach out’ …

by Steve Toburen

Much can be gained by having a non-confrontational Exit Interview with your departing employee.

Categories SFS Instructor’s Blog Tags carpet cleaning technician, communication, economy, emotions, employees, exit interview, loyalty, systems Leave a comment

Learn while you drive

by Bill Yeadon

A budget lesson on the importance of your appearance and company image.

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, carpet cleaning technician, emotions, employees, first impression, marketing Leave a comment

Welcome and thanks for stopping by!

by sfs

It’s great to have you here! Many ask why Jon-Don gives away what others charge an arm and a leg for? The answer is simple. Come on in …

Categories SFS Instructor’s Blog Tags community, future, how to start cleaning business, loyalty, starting out 1 Comment

SFS arrives on the Web!

by Steve Toburen

Here it is boys and girls! FREE, practical, insightful advice delivered straight to you on the Internet.

Categories SFS Instructor’s Blog Tags community, education, emotions, future, how to start cleaning business, owner/operator, starting out, systems 3 Comments

Working Issues With Mom

by Steve Toburen

Communication is key to good management and even more so when there is family involved.

Categories SFS Instructor’s Blog Tags carpet cleaning technician, communication, emotions, employees, how to start cleaning business, owner/operator, telephone Leave a comment

Your biggest business problem???

by Steve Toburen

There are millions of people out there who will cheerfully pay you more! But they won’t do it unless you …

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, cleaning business pricing, cleaning pricing profit, communication, fear, marketing, marketing to women, raising prices, sales Leave a comment

A rant for your health

by Steve Toburen

As a carpet cleaner you are invariably exposed to various “noxious substances”. Both from the cleaning agents we use AND the stuff you are taking out of the customer’s home. So WHY would you CHOOSE to expose your body to even worse products?

Categories SFS Instructor’s Blog Tags carpet cleaning technician, employees, health, safety Leave a comment

Let the Experts Do the Heavy Reading

by Bill Yeadon

Bill Yeadon dishes advice on how to find the best reads for your precious time.

Categories SFS Instructor’s Blog Tags education Leave a comment
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