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SFS Instructor’s Blog

The SFS / VAST team of Jeff Cutshall, Chuck Violand, Bill Yeadon and Steve Toburen share their insights into the best business practices and how you can make it alone in the Cleaning and Restoration Industry.

Has Procter & Gamble Ever Been Wrong?

by Bill Yeadon

P&G, Starbucks and Whole Foods are all suffering from the economy. All three are making drastic changes. Which one is right and what can a small company learn from these lessons? Looking for your thoughts.

Categories SFS Instructor’s Blog Tags cleaning business pricing, cleaning pricing profit, core beliefs, discounts, economy Leave a comment

Where is their sense of urgency? Part II

by Steve Toburen

Now I’m not going to flog my sojourn down in the trenches of remodeling but let me share one anecdote that includes a lesson for all of us in the service industries.

Categories SFS Instructor’s Blog Tags bidding, carpet cleaning marketing, communication, emotions, first impression, future, marketing, sales, slow season Leave a comment

Where is their ‘sense of urgency’?

by Steve Toburen

Watch it, folks. Steve is off on one of his rants about customer service and this time he is more fired up than usual …

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, cleaning pricing profit, communication, competition, customer service, finances, first impression, marketing, marketing to women, sales, sense of urgency, tough economy Leave a comment

Thanks Google!

by Bill Yeadon

Google jumps in to help small companies compete with the big guys. And it is free.

Categories SFS Instructor’s Blog Tags ad words, carpet cleaning marketing, cleaning website, free help, google, google places, marketing, SEO, social media for cleaning and restoration websites Leave a comment

How would you respond to this article?

by Bill Yeadon

The Post-Customer-Service Age, Steve Yastrow says customer service is no longer a differentiator in business. Let’s hear your thoughts.

Categories SFS Instructor’s Blog Tags carpet cleaning technician, competition, customer service, differentiation, employees Leave a comment

Starbucks: Where’s the focus?

by Bill Yeadon

Market leaders cannot be everything to everyone. Different customers put different value on different things. Did Starbucks miss that idea in business school? Do they know something different about their customers? Or are they just desperate?

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, cheerleader, competition, economy, Focus, marketing, positioning, Starbucks 1 Comment

Delegating or Shirking? You Make the Call! – Part II

by Steve Toburen

Delegation is essential whether you are a small owner-operator or run a multi-truck operation. Learn the “why and how” in part two of a series I call: Delegating or Shirking? You make the call!

Categories SFS Instructor’s Blog Tags carpet cleaning technician, communication, delegate, employees, infrastructure, management, procedures, recognition, systems Leave a comment

Slow Economy; Should I Discount?

by Bill Yeadon

Can discounting your price help drive more business? Take a look at Pizza Hut and see what it did for them.

Categories SFS Instructor’s Blog Tags cleaning business pricing, cleaning business profit, cleaning pricing profit, discounts, economy, finances, future, loyalty, positioning Leave a comment

Which Test Won?

by Bill Yeadon

You are creating package pricing brochure for your company. Do you want high price to low or the opposite?
Well you are about to find out……

Categories SFS Instructor’s Blog Tags carpet cleaning marketing, cleaning business pricing, cleaning pricing profit, emotions, first impression, marketing, packages, positioning Leave a comment

Why carpet is disappearing

by Bill Yeadon

How can a simple drink spill in the Denver airport turn into such a large mess?

Categories SFS Instructor’s Blog Tags carpet, future, health, liability, safety 3 Comments

Delegating or Shirking? You Make the Call! – Part I

by Steve Toburen

The word “delegate” means to “entrust, assign or transfer a task, function or power to someone else.” Usually, when an entrepreneur thinks of delegating, they immediately think they must have employees to do so. Wrong!

Categories SFS Instructor’s Blog Tags carpet cleaning technician, communication, delegate, employees, how to start cleaning business, management, owner/operator Leave a comment

Lovin’ that new technology

by Bill Yeadon

As one of the oldest of the baby boomers I am not the first to jump on new technology. C’mon there is nothing wrong with 8 track players. But those techno geeks finally came up with something cool and easy to use.

Categories SFS Instructor’s Blog Tags cleaning equipment, cleaning methods, communication, complaints, education, insurance, legal issues, technology Leave a comment

An apology … and a clarification.

by Steve Toburen

Steve pleads guilty, your Honor, but with both an explanation (justification?) and a promise to make things right for all you restoration-only SFS site members …

Categories SFS Instructor’s Blog Tags Emotional Dynamics, fire and water damage restoration business resource, fire restoration, Illusion of Control, insurance adjusters, insurance agents, insurance loss, mold remediation, water damage restoration 4 Comments

What is the most important word?

by Bill Yeadon

In the 1967 movie “The Graduate” the most important word for Benjamin was “plastics.” In our current challenging economy the word is…..

Categories SFS Instructor’s Blog Tags customer service, trust, women 1 Comment

The ongoing “Methods/ Standards War” …

by Steve Toburen

Every time carpet cleaners start debating HOW to clean a carpet there is “blood on the tracks”. So sad, because what is “perfection” anyway?

Categories SFS Instructor’s Blog Tags cleaning methods, perfection, technical cleaning skills 2 Comments
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