Love cleaning customers … and their dogs!
Customers love two groups more than anything else in the world … their kids AND their PETS! Steve shares two great tips on how to make Cheerleaders out of pet owners from the get-go …
differentiation
Throw in the towel and keep your phone ringing!
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …
What products should I use for anti-allergy cleanings?
Anti-Allergy cleanings can be a highly profitable diversification and a great niche to differentiate yourself from all the “rug-suckers” out there. OR it can turn into a finger-pointing blame game! Bill and Steve share a great line-up of treatments to use plus a little practical wisdom on pre-qualifying the job.
Big business marketing applied to small cleaning business budgets
Steve Yastrow addresses the common problem of a large company wasting their $20 million marketing budget. But hidden in his blog is a message that is pertinent to companies with tiny budgets. People always make the biggest difference.
Should a cleaning professional ever really be done learning?
The opportunity to learn business building advice from a very unique company is a rare opportunity, even for a 75-year-old industry legend. Who is this “legend” and which “unique” company can teach him something?
How “Duct Tape Marketing” can help a small carpet cleaner …
Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …
How commercial “encapsulation” cleaning transformed my company!
VAST instructor, Jeff Cutshall, not only will dramatically improve your technician’s attitudes and actions in the customer’s home- he also runs his own commercial carpet cleaning business. Jeff shares how his company has cleaned up big time with “encapsulation” and just why you should get on board …
How can cleaning and restoration contractors ‘differentiate’ themselves from their competitors?
Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …
Create a great Moment of Truth BEFORE you ever start cleaning their carpets …
Resist the urge to run and “make production” at the beginning of your residential cleaning jobs. A few well-invested minutes and well chosen words can open the way for an improved working relationship with the customer.
How can I set my carpet cleaning service apart from the rest?
An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!
Help your employees “do good” in the community
Can you combine your workforce and charity for good feelings? Here is one idea.
How would you respond to this article?
The Post-Customer-Service Age, Steve Yastrow says customer service is no longer a differentiator in business. Let’s hear your thoughts.