When was your latest Press Release?
The local news is always of interest. Make your name known throughout your company’s territory via the local newspaper. A SFS member shares a sample Press Release.
Is Social Media a Fad?
Did you know the biggest increase in new members for Facebook came from people over 55? This is the same demographic that most frequently uses your services.
Fear of the “Franchise Onslaught”!
It is so easy to get intimidated by the “big boys”. But Steve explains that there is a silver lining to this very scary cloud …
A sincere tribute to an industry giant (and not from one of his employees) …
All employees flatter their boss. It sort of comes with the territory. But when the boss has customers who become enthusiastic Cheerleaders maybe he is doing something right. Read on …
Strategies for Success Seminar- August, 2009 (Portland, OR)
The SFS team just finished their second class this August with a VERY qualified and highly motivated class. Thank you Portland!
Have you ever cleaned up after a rhino?
Being in the carpet cleaning business many of you have some real horror stories. I think this one about Ricko the Rhino will top them all. Calling all stain and odor experts>
Should I make him a sub-contractor?
Sorry, folks, Sub-contractors cannot be “named” or “made” by you. Steve explains the folly of this approach AND what to do about it …
Marketing with low AND high technology …
Steve shares his painfully learned lesson on not ignoring the simple and proven marketing tools out there and poses a thought-provoking question for you.
The Non-Designer’s Design Book
How is your business card influencing your business? Make it an asset. Bill shares a classic resource for making whatever you design WORK and represent you as a professional.
Has Procter & Gamble Ever Been Wrong?
P&G, Starbucks and Whole Foods are all suffering from the economy. All three are making drastic changes. Which one is right and what can a small company learn from these lessons? Looking for your thoughts.
Add a human touch to your Newsletter
Look here for an easy idea to keep your Newsletter fresh, fun and engaging.
Strategies for Success Seminar- August, 2009 (St. Louis, MO)
The energy in St. Louis was contagious! Here are a few of the class attendee’s comments.
Where is their sense of urgency? Part II
Now I’m not going to flog my sojourn down in the trenches of remodeling but let me share one anecdote that includes a lesson for all of us in the service industries.
Where is their ‘sense of urgency’?
Watch it, folks. Steve is off on one of his rants about customer service and this time he is more fired up than usual …