One more nail in the Yellow Pages coffin …
For far too long carpet cleaners have used the phone book as their marketing crutch. Could it be that they are finally getting the message …
Steve Toburen
When was your latest Press Release?
The local news is always of interest. Make your name known throughout your company’s territory via the local newspaper. A SFS member shares a sample Press Release.
Fear of the “Franchise Onslaught”!
It is so easy to get intimidated by the “big boys”. But Steve explains that there is a silver lining to this very scary cloud …
A sincere tribute to an industry giant (and not from one of his employees) …
All employees flatter their boss. It sort of comes with the territory. But when the boss has customers who become enthusiastic Cheerleaders maybe he is doing something right. Read on …
Strategies for Success Seminar- August, 2009 (Portland, OR)
The SFS team just finished their second class this August with a VERY qualified and highly motivated class. Thank you Portland!
Should I make him a sub-contractor?
Sorry, folks, Sub-contractors cannot be “named” or “made” by you. Steve explains the folly of this approach AND what to do about it …
Marketing with low AND high technology …
Steve shares his painfully learned lesson on not ignoring the simple and proven marketing tools out there and poses a thought-provoking question for you.
Add a human touch to your Newsletter
Look here for an easy idea to keep your Newsletter fresh, fun and engaging.
Strategies for Success Seminar- August, 2009 (St. Louis, MO)
The energy in St. Louis was contagious! Here are a few of the class attendee’s comments.
Where is their sense of urgency? Part II
Now I’m not going to flog my sojourn down in the trenches of remodeling but let me share one anecdote that includes a lesson for all of us in the service industries.
Where is their ‘sense of urgency’?
Watch it, folks. Steve is off on one of his rants about customer service and this time he is more fired up than usual …
Extra-curricular activities create family feeling …
Families that play together, stick together. And my guess is you want your employees to “stick”. Here are some thoughts on exactly how to accomplish this …
Commercial Job Profile Sheet
Here is the third in our trilogy of free Special Reports on how to enter the very lucrative (and relatively competition free) world of regular contract commercial accounts.
Take action with an “attitude of care and concern” when the customer speaks
How can you build a “caring attitude” into your cleaning company’s “communication infrastructure”? First things first- LISTEN! Second, take action. Here’s how…