Just one more way to “set yourself apart” …
Cleaning the customer’s ceiling fan blades can benefit you in multiple ways …
Steve Toburen
Weekly Financial Flash Report
In the “good ole days” (pre-recession) you could get by with casually checking the nice big number at the end of your monthly Profit and Loss statement and then pop a cold one! Not anymore. You now need to focus like a hawk on your WEEKLY financials. This Flash Report form will help …
Why don’t they like me?
Have you ever wondered why your competition views you with fear, anger, hatred and/or envy? Steve weighs in with a few thoughts …
Delegating or Shirking? You Make the Call! – Part I
The word “delegate” means to “entrust, assign or transfer a task, function or power to someone else.” Usually, when an entrepreneur thinks of delegating, they immediately think they must have employees to do so. Wrong!
“Forward Schedule” your carpet cleaning appointments!
Learn how to take advantage of a golden opportunity to nail down the date for your next visit.
Struggling with a business identity crisis?
Are you tired of trying to be “all things to all men”? You aren’t the only one struggling with business identity crisis…
Use your employee’s “mugshot” …
Seeing their picture and profile on the company web page is a great ego boost for your employees. And your customers LOVE knowing ahead of time who will be coming to their home. Try this win-win method to better morale and branding.
Constantly communicate your company values
To truly be successful in a service business you must focus your employees on …CUSTOMER SERVICE!
An apology … and a clarification.
Steve pleads guilty, your Honor, but with both an explanation (justification?) and a promise to make things right for all you restoration-only SFS site members …
Maximize your on-the-job presence
Easy, simple, free marketing. How? Simple- make it easy for people passing by your service vehicle to take your number with them.
The ongoing “Methods/ Standards War” …
Every time carpet cleaners start debating HOW to clean a carpet there is “blood on the tracks”. So sad, because what is “perfection” anyway?
Why do I bother? Part II
OK, I justly flogged AA a few hours ago. But what can YOU learn from their pompous, patronizing and totally wrongheaded approach toward recuperating from a service disaster? (By the way, this has been very cathartic! I feel much better now!)
Why do I bother?
IF your customer takes the time and effort to complain, don’t ignore them and NEVER patronize them. You might even actually LISTEN and learn some valuable stuff. American Airlines just hasn’t got the message.
Door hangers: Just because they’re a great “old” idea won’t make them happen!
Many, many cleaners have success with door hangers. Motivating your carpet cleaning techs to actually distribute them is another story. So how do you “git ‘er done” when you have recalcitrant employees?
Do I see a contradiction here?
OK, Steve, now you have me interested. On one hand a few days ago you said only give your Cheerleaders Value Added Service PLUS a hand written thank you note. But I also note you promote giving a “kickback” with the Jon-Don “Free Spotter for Life” program with Jon-Don’s Spot-Out program. Is it because you are raking in big bucks on your Spot-Out commissions????