In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
Our hi-tech world can keep you constantly connected. Is that always a good thing? Chuck Violand evaluates this current (and in his opinion very damaging) trend …
A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
What does a 2800 pound black rhino, a revolutionary new carpet fiber, and social media all have in common? If your mind is all “a-twitter” I guess you will just have to read the article!
One of our favorite SFS acronyms: “KISS” as in: “Keep It Simple, Sally”! Sometimes even the simplest of gestures can make the biggest impressions. Here is one “tasty” Cheerleader making idea to implement with your staff …
General Motors just doesn’t understand who is buying their cars. Could it be that 92% of the saleforce is men. Watch these commercials and see the difference.
Can you combine your workforce and charity for good feelings? Here is one idea.
Chuck Violand explores the similarities between the relationship of a courting couple and you with your employees, customers, suppliers, and other business “partners” who support you every day.
A free and open seminar presented by Phil Rosebrook, Jr. and Steve Toburen
How are you or your staff communicating with the customer? Are you overpromising in hopes of securing the job or are you setting reasonable expectations so your customer is thrilled with the results. Customer satisfaction is the gap between what she expects and what she gets.
Look here for an easy idea to keep your Newsletter fresh, fun and engaging.
Now I’m not going to flog my sojourn down in the trenches of remodeling but let me share one anecdote that includes a lesson for all of us in the service industries.
Families that play together, stick together. And my guess is you want your employees to “stick”. Here are some thoughts on exactly how to accomplish this …
