Ban the phrase “Traffic Lanes”
Words are powerful. Steve illustrates how a simple change of phrase will get you the credit you deserve!
Words are powerful. Steve illustrates how a simple change of phrase will get you the credit you deserve!
Many of your long time customers may not even KNOW you offer carpet protection. Routinely remind them about ScotchGard and you’ll Make More Money!
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
Most cleaners love an upcoming week crammed full of jobs right from the git-go. But Steve says there are several subtle traps in overbooking your technicians. Learn how you may “Make More Money” by booking fewer jobs per week …
Everyone can Make More Money by selling carpet protector. Steve shares an “Xactimate secret” for restoration contractors to sell more scotchgard.
Quit competing against the far-too-COMMON “Clean Any Size Living Room, Dining Room and Hall for …” bozos. Instead, offer UNCOMMON “special niche services”!
Remember, your clients can’t buy more if they don’t know! Steve shares some tips in #7 of his TOP TEN Ways to Make More Money From Each Job List …
We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …
This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …