SFS Seminar- January, 2011 (Tampa Bay, FL)
Our SFS class in Florida was a raving success. We dived in to cleaning business financials and carpet cleaning marketing. A smart investment for the future and a great time with Papa Nick too!
Keeping carpet cleaning safe in the winter cold!
Avoid negative and even dangerous Moments of Truth in the winter with this great little reminder! (Plus your back will thank you too!)
Carpet Cleaner “Pinching Pennies 101”: Office software
Five solid free software tools to make your cleaning business more productive. Did we mention they are all FREE?
Talk about Emotional Marketing!
As the rock and roll song goes “the best things in life are free.” And when it comes to marketing, good PR is “priceless.” Add human pathos and emotional content to the PR and you have reached the mountaintop!
The difference in “saving” vs. “investing” your time
All cleaners; technicians, managers and owner-operators can benefit from better time management. Chuck suggests cleaning professionals stop focusing on HOW to “save” time and concentrate more on WHERE they “invest” time.
The best business books from 2010- Pick one.
Remember in 2011 you were going to read more than the Sports Illustrated Swimsuit edition? Well guess what? No more excuses! If you walk into Borders you will be overwhelmed by choices so let us help!
Cleaning kid’s car seats creates Cheerleaders!
Many times it is the small “extra details” that create Cheerleaders who will sing your praises. (Including those all-important reviews on the Internet!) Steve shares one easy-to-produce positive Moment of Truth.
24 years old and rarin’ to go in commercial carpet cleaning!
California Dreamin’? This young carpet cleaner is focused on retiring young by dominating his commercial sector. We share some great SFS site resources and a few cautions along the way …
How to easily get your carpet cleaning client’s e-mail address
More and more customers are guarding their e-mail addresses like the entrance to Fort Knox. And who can blame them? Here is a guaranteed slam-dunk way to pry your client’s e-mail address out of them!
Oh no! It is New Year’s Resolutions time!
Do these New Year’s Resolutions sound familiar- healthier food, more exercise, drink less, sending your SFS QuickTips to that slave driver Toburen? Well the Heath brothers, authors of “Switch” share 5 short tips that will make 2011 different for YOU!
Mobile credit card processing for a carpet cleaner?
The facts are in- your customers will buy more when they can pay with a credit card. Plus you get virtually instant payment instead of having to bill the client. But how can you process credit cards without a fixed terminal? Steve borrows some great resources from an old friend …
Groupon: Does it work for carpet cleaners?
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
We all need a little “feedback” …
Many cleaning techs are from the Millennial generation and so they expect “feedback”. Do they need to “quit whining and man up” or are your young techs correct in expecting communication from the boss? Big Billy Yeadon shares some thoughts …
Facebook’s founder is TIME’s Person of the Year!
The “social” aspect of sharing “likes” in Facebook is just a hi-tech, instant version of the “Customer Cheerleader” concept that SFS has been preaching for the last 14 years! So is your business tapped into the power of social media?
Keeping it all together: The Customer Information Kit
Consistency, Systems, Procedures… making it easy to do it right. Make a first-class arrival AND tactfully sell more services to EVERY single carpet cleaning customer.