“Down in the trenches” at Mikefest 2011
This can be a lonely business but cleaners are fighting back by spontaneously organizing “get-togethers”. Steve gives us an ongoing inside view of the most “informal” gathering out there…
Does your service “Rival” your competitors?
SFS columnist Ivan Turner can pull business (and life) lessons from the most unusual experiences. Today he focuses on the frustration of TRYING to pour dark, rich, life-giving coffee!
Create Cheerleaders by respecting the home owner’s privacy
Inevitably home owners feel invaded and vulnerable with strangers working in their home. Reassure and calm their traumatized emotions by respecting their “most private spaces” …
Patrick Thompson’s path to new residential clients
So can a small family operation really compete against the big companies? In this dispatch a Chicago area owner-operator explains how SFS “Cheerleader concepts” transformed his business.
Give your clients the “Illusion of Control”
Home owners LOVE having sparkling, fresh, clean carpets. But they HATE actually having the work done! No one likes having strangers working in their “inner sanctum”, their home. Calm your client’s fears by empowering them with these “Illusion of Control” TIPS …
SFS Seminar- February, 2011 (Atlanta, GA)
Jon-Don Atlanta hosted this latest SFS class. Three instructors with over 100 years combined experience shared transformational marketing, financial and management tools. Plus many new friends were made AND Papa Nick was there!
Add fresh, valuable content to your website
Here are a variety of ideas on adding content to your cleaning and restoration website.
How to get plumber water damage referrals- FREE!
Veteran restorer Ivan Turner has plumbers lined up to be his “Strategic Partners” AND they cheerfully refer his drying services- without getting paid a kickback! Why? Ivan’s “Plumber’s Law of Leverage”! Read on …
David Gargan discovers “cleaning freedom”!
Industry veteran David Gargan just loved the physical act of cleaning carpets … until he hit the big 4-0! Learn how Dave “broke free from the wand” and discovered the wonderful gift of personal time with his family.
Five bucks to get ‘started off right’ with home owners!
Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …
The importance of “trust” for carpet cleaners and restoration contractors!
Home owners are desperately searching for a carpet cleaner they can “trust”. So build their confidence by consistently reminding them that you are “trustworthy”!
The “Law of Leverage” brings plumber referrals!
Get plumbers to refer your water damage restoration services AND without paying them a penny!
Simple tricks to make more money- RIGHT NOW!
Implement these “little details” to save time and money. Plus send in your “production ideas” to win great prizes!
Increase your carpet cleaning website “conversions”
See a variety of ideas on how to improve your online marketing.
I need help with carpet cleaning “contract legalese”!
A Nebraska carpet cleaner needs advice on drafting commercial contracts. Steve is happy to help but with a reminder on the need for legal advice …