One more nail in the Yellow Pages coffin …
For far too long carpet cleaners have used the phone book as their marketing crutch. Could it be that they are finally getting the message …
marketing
Fear of the “Franchise Onslaught”!
It is so easy to get intimidated by the “big boys”. But Steve explains that there is a silver lining to this very scary cloud …
Have you ever cleaned up after a rhino?
Being in the carpet cleaning business many of you have some real horror stories. I think this one about Ricko the Rhino will top them all. Calling all stain and odor experts>
Marketing with low AND high technology …
Steve shares his painfully learned lesson on not ignoring the simple and proven marketing tools out there and poses a thought-provoking question for you.
The Non-Designer’s Design Book
How is your business card influencing your business? Make it an asset. Bill shares a classic resource for making whatever you design WORK and represent you as a professional.
Add a human touch to your Newsletter
Look here for an easy idea to keep your Newsletter fresh, fun and engaging.
Where is their sense of urgency? Part II
Now I’m not going to flog my sojourn down in the trenches of remodeling but let me share one anecdote that includes a lesson for all of us in the service industries.
Where is their ‘sense of urgency’?
Watch it, folks. Steve is off on one of his rants about customer service and this time he is more fired up than usual …
Starbucks: Where’s the focus?
Market leaders cannot be everything to everyone. Different customers put different value on different things. Did Starbucks miss that idea in business school? Do they know something different about their customers? Or are they just desperate?
Which Test Won?
You are creating package pricing brochure for your company. Do you want high price to low or the opposite?
Well you are about to find out……
What’s It Going to Take to Persuade You?
Big Billy introduces us to the man who is the acknowledged master of influence and persuasion. Read 5 examples of how persuasive ideas can help your business …
Maximize your on-the-job presence
Easy, simple, free marketing. How? Simple- make it easy for people passing by your service vehicle to take your number with them.
Door hangers: Just because they’re a great “old” idea won’t make them happen!
Many, many cleaners have success with door hangers. Motivating your carpet cleaning techs to actually distribute them is another story. So how do you “git ‘er done” when you have recalcitrant employees?
Do I see a contradiction here?
OK, Steve, now you have me interested. On one hand a few days ago you said only give your Cheerleaders Value Added Service PLUS a hand written thank you note. But I also note you promote giving a “kickback” with the Jon-Don “Free Spotter for Life” program with Jon-Don’s Spot-Out program. Is it because you are raking in big bucks on your Spot-Out commissions????