Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.
Show care and concern for the well-being of your customer’s family and home by following this simple Procedure.
Hey Steve,
Do you recommend advertising in the “services section” of the classified in a town’s main local paper? If so, what sort of response can I expect? What can I put in 3 lines that would draw attention to my company?
With so many fancy advanced marketing schemes it is easy to get sidetracked away from some tried and true basics. Take a look at this simple and economical marketing campaign that targets your local market and it is FREE!
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …
What does a 2800 pound black rhino, a revolutionary new carpet fiber, and social media all have in common? If your mind is all “a-twitter” I guess you will just have to read the article!
Everywhere you go and every commercial transaction you make should be examined with your “Customer Eyeglasses”. For example, notice what Steve took out of a recent (and very sudden) sojourn to Brooklyn, New York …
Your employees can be wonderful Cheerleaders for your company and services. Here is one idea to help them become more vocal in advocating add-on sales.
A new carpet cleaner is getting whip-sawed from both sides. Steve tries to bring a bit of sanity and balance to the eternal question, “How much should I charge?”
One of our favorite SFS acronyms: “KISS” as in: “Keep It Simple, Sally”! Sometimes even the simplest of gestures can make the biggest impressions. Here is one “tasty” Cheerleader making idea to implement with your staff …
Steve waxes nostalgic when asked about his “success time-line” and then shares a few bone-headed mistakes he made over the years so you can avoid them!
