marketing

How can I target the right age group for residential carpet cleaning?

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A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

Big Billy’s Books and Blogs Directory

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Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.

Should carpet cleaners advertise in the “services section”?

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Hey Steve,

Do you recommend advertising in the “services section” of the classified in a town’s main local paper? If so, what sort of response can I expect? What can I put in 3 lines that would draw attention to my company?

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Brand Sense- marketing cleaning services through the five senses

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In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …

Should I wear a bow tie when cleaning?

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A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …

The question every customer is afraid to ask!

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Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”

Steve’s latest Value Added Service “field trip”

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Everywhere you go and every commercial transaction you make should be examined with your “Customer Eyeglasses”. For example, notice what Steve took out of a recent (and very sudden) sojourn to Brooklyn, New York …

Too high? Too low? HELP!

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A new carpet cleaner is getting whip-sawed from both sides. Steve tries to bring a bit of sanity and balance to the eternal question, “How much should I charge?”