What should I give for referrals?
Help me out here, Steve. I want to show my gratitude to my customers who refer me. But money seems a bit tacky plus I don’t have any to spare right now! So how should I reward my Cheerleaders?
marketing
No longer a “Man’s World”
It is simple. Anyone over the age of five should realize that men and women are very different! Let me count the ways …
Just because its old doesn’t mean its no good …
The “oldies but goodies” are often the best and not just in music either. For example, thinking on marketing …
General Ruminations on Business Reading (Part 4)
While this is the last in a series of summaries by Bill Yeadon of his all-time favorite business books. We can be sure that there will be many more added to the list over the years to come.
Your biggest business problem???
There are millions of people out there who will cheerfully pay you more! But they won’t do it unless you …
4 smooth techniques to get your customer’s email address
All four of these options allow you to indirectly obtain your client’s e-mail addresses which of course let you stay in touch with them free of charge.
Meg’s Story: Focusing on our online marketing (Part 10)
Meg and John have made huge progress streamlining their internal operations. But all these changes are expensive. Time to get that phone to ring! Meg shares how they have done it …
“Marketing decisions are so much easier when we have hard numbers”- Meg’s Story (Part 7)
Meg and John Burdick find that making emotionally detached decisions can be difficult when you have built relationships with your vendors. Find out what carpet cleaning marketing strategies they decided to keep after analyzing their performance over time.
Should you do a Home Show?
Here are a few nuggets I have mined from our SFS member’s comments recently to make the best of your spring home show.
New vs. Repeat Carpet Cleaning Clients in “Meg’s Story” (Part 2)
The road to success in building any successful carpet cleaning business has its share of bombshells. Meg Burdick shares some surprising insights from her numbers on repeat customers. Read on for this thought provoking installment of “Meg’s Story” …
$3,000,000.00 and they still don’t get it!
Soooo … if you were spending 3 million bucks on a single ad wouldn’t you try to hit your target audience at least as well as Big Ben hit Santonio in the end zone?
General Ruminations on Business Reading (Part 1)
The difference between school and your ongoing education is you can choose what to read today. If you aren’t reading or listening to books on CD you are slipping behind.