Silently remind your client about buying protector
Many of your long time customers may not even KNOW you offer carpet protection. Routinely remind them about ScotchGard and you’ll Make More Money!
add-on sales
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
TOP TEN “How to Make More Money” #6: Develop niche services
Quit competing against the far-too-COMMON “Clean Any Size Living Room, Dining Room and Hall for …” bozos. Instead, offer UNCOMMON “special niche services”!
TOP TEN List Idea #7: Pre-orient your client on how to spend more!
Remember, your clients can’t buy more if they don’t know! Steve shares some tips in #7 of his TOP TEN Ways to Make More Money From Each Job List …
Giving “options” means $$$ for YOU!
High pressure “bait and switch” tactics are not only unethical they are also bad business for the long term. So how can you increase your profits with “budget” customers? Try this “option” …
When you help the client you help yourself!
Move yourself out of the “just another carpet cleaner” trap by taking the initiative to help the client. Everyone will benefit.
Are you STILL “just cleaning carpets”?
Big Billy Yeadon reminisces about the “good ole days” for cleaners but then reminds you that your business should be about more than “clean carpets”. If you doubt Bill then take a look at Shaw Industries …
Throw in the towel and keep your phone ringing!
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …
Can I increase my profit on carpet cleaning sales by peddling carpet spotter?
We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …
Dramatically increase your carpet cleaning profits with this “protected with Scotchgard” question!
This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …
Should carpet cleaners accept credit cards?
One veteran professional carpet cleaner in California has been debating the pros and cons of offering the credit card payment option to his clients. Steve helps him realize he has already sub-consciously decided …
Adding this “Extra Services Check List” will promote “Additional Service Options”!
Sometimes the best quickTIPS focus on the little things. For example, how much money are you “leaving on the table” simply because your client doesn’t know everything that your company offers?