As a professional carpet cleaning entrepreneur you have built a great and unshakable reputation for quality. Or have you? Steve Toburen analyzes how a complacent attitude can quickly sink a recognized world leader in quality …
Read about the pros and cons of structural rebuilding in fire and water damage restoration as Steve answers the question above …
Can your home-based or small cleaning and/or restoration business compete with the big boys? A lot depends on your telephone skills. Here is a tip to make sure future customers AND potential cheerleaders don’t fall through the cracks!
One perplexed cleaning newbie confesses that pricing is just one big confusing mess. Steve shares a few quick principles on setting prices and gives a “charge more” pep talk at the same time …
Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …
Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.
Chaos sounds horrible. It brings to mind historic events such as the fall of Saigon or 9/11 and the horrors that ensued. But chaos can also lead to opportunity. In fact there is a Chinese symbol that stands for danger but also means opportunity. Which one will you choose?
What does Cool Hand Luke have to do with the carpet cleaning business? And how did Marcus Buckingham misjudge his audience so badly?
Can you combine your workforce and charity for good feelings? Here is one idea.
We all have to get our feet wet and take that first plunge. However, getting started right can save you a lot of pain and aggravation. What pitfalls would Steve avoid if he was just gettin’ going? Take a look …
How are you or your staff communicating with the customer? Are you overpromising in hopes of securing the job or are you setting reasonable expectations so your customer is thrilled with the results. Customer satisfaction is the gap between what she expects and what she gets.
Market leaders cannot be everything to everyone. Different customers put different value on different things. Did Starbucks miss that idea in business school? Do they know something different about their customers? Or are they just desperate?
Can discounting your price help drive more business? Take a look at Pizza Hut and see what it did for them.
You are creating package pricing brochure for your company. Do you want high price to low or the opposite?
Well you are about to find out……
Are you tired of trying to be “all things to all men”? You aren’t the only one struggling with business identity crisis…