A detailed business plan is your road map to success. But HOW do you come up with one? During Chuck Violand’s two day SFS Business Planning seminar you will design your own customized plan for success.
The average cleaner and his client are more different than they are alike. Bill analyzes the emotions of the typical customer and what it means for you.
Steve is typing one-handed and is thankful he is still not “on the truck”. How about you? Can you clean carpet with one hand? If not, read on …
Too many cleaning and restoration professionals flounder with managing their business due to the demands of NOW! So how can you stay on top of your marketing, strategic planning and your long range vision?
Everyone is talking about Groupon. Is it a great new marketing tool for our industry or just “Val Pak on steroids”? Bill Yeadon says “It all depends”!
Most of us entered the carpet cleaning industry by the “back door”- as technicians first. No shame in that. But sooner or later most carpet cleaners must morph into being a “leader” in their company. Being a good leader is both simpler and infinitely more difficult than you may have ever imagined …
Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …
Big Billy Yeadon weighs in with what may be the most profitable way to price your carpet cleaning services as an owner-operator. In the final analysis it will be up to you. But first check out Bill’s musings …
A Tennessee carpet cleaner wants more cleaning work but isn’t quite ready to take the door-to-door plunge. Steve gives him some perspective on his time management …
Are you enjoying the lifestyle benefits of living in the countryside? GREAT! This small town carpet cleaner asks, “Can I build a ‘real business’ in a market base of only 30,000 people?” Steve shares how he did it …
An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!
Chuck Violand sums up his recent posts comparing your carpet cleaning and/or restoration business to different types of sailing vessels with a few reminders for you, the captain of the boat. Chuck’s thoughts could mean the difference between a successful voyage or the disastrous “shipwreck” of your business …
What do Rock & Roll, Toto, and Facebook have to do with your cleaning business? Value conscious customers!! Big Billy Yeadon advises carpet cleaners to keep an eye on their company image in this new economic climate. So how and what are you contributing to your community?
One veteran professional carpet cleaner in California has been debating the pros and cons of offering the credit card payment option to his clients. Steve helps him realize he has already sub-consciously decided …
Even the Bible says that “in the multitude of counselors there is salvation”. And yet, being the stubborn, mule-headed entrepreneurs that we are, we continue to insist on going it alone. One SFS member shares a great idea on outside advice. Even better, this help is FREE!