What can carpet cleaners learn from the “King of the Internet Bloggers”? Seth Godin, who I believe to be the ultimate guru of the web, has just coralled more than 70 great authors to write an article for his new E-book What Matters Now. 2009 is done and we need to focus on how to go out and kick butt in 2010. That is what this book is all about and the best part is it is free to download and share with others.
Evaluate me please …
Get the inside scoop on how your employees see your company and more importantly … their BOSS. (Which of course means YOU!) How to find out this vital (but possibly uncomfortable) information? Read on …
Unintended Consequences?
Chuck Violand points out that the most brilliant business advice can destroy your company IF implemented at the wrong time or in an impulsive manner. Read how to avoid the very dangerous “E-Drift” syndrome …
Get out your video camera
Can you show genuine concern for the customer’s belongings and protect yourself at the same time? This procedure shows how.
Mark troublesome pet odor spots before cleaning the carpet
Give pet problem spots priority by visually letting the customer know you are giving them the due attention.
Hiring outside your “Comfort Zone”- Part 2
Picking the best people for your office staff many times means picking people that are smarter and more capable than you. This is a painful hiring process but always has good results. SFS instructor Chuck Violand explains why …
Make the “News” in your city …
With so many fancy advanced marketing schemes it is easy to get sidetracked away from some tried and true basics. Take a look at this simple and economical marketing campaign that targets your local market and it is FREE!
Hiring outside your “Comfort Zone”- Part 1
It is a no-brainer you must pick the “best” for your front line workers . How to define the best? The answers Chuck Violand provides might surprise you …
Brand Sense- marketing cleaning services through the five senses
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
Our Melting Pot Society
Throughout the USA and around the world there is more and more diversity in cultures and the languages spoken. Is your company prepared for this reality?
Procedure- Initial Value Added Service Pre-Training
Everyone TALKS about giving “good customer service.” But few people actually DO anything about it! Change this destructive habit with this great “employee orientation” procedure. Even better, the download is FREE!
How much is your cell phone “costing” you?
Our hi-tech world can keep you constantly connected. Is that always a good thing? Chuck Violand evaluates this current (and in his opinion very damaging) trend …
How to find the “OK cleaning price” in OK?
Ah yes, the eternal question: “How do I ‘bid’ a job at the ‘right price’?” (Which means low enough that the manager does not fall out of his chair laughing when reading your proposal but high enough to make a profit.) Steve shares a 4 step “pricing for profit” system …
Gentlemen: Start Your Vacuums
As an IICRC CCT instructor I continually have to convince cleaning technicians that they need to vacuum every job. The current belief is that less than 10% of all jobs are vacuumed prior to cleaning.
But now a new survey shows an even better reason to vacuum. Men who vacuum and do other household chores tend to spend more time in the bedroom; and I don’t mean dusting the dresser!