With so many fancy advanced marketing schemes it is easy to get sidetracked away from some tried and true basics. Take a look at this simple and economical marketing campaign that targets your local market and it is FREE!
It is a no-brainer you must pick the “best” for your front line workers . How to define the best? The answers Chuck Violand provides might surprise you …
In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …
Throughout the USA and around the world there is more and more diversity in cultures and the languages spoken. Is your company prepared for this reality?
Everyone TALKS about giving “good customer service.” But few people actually DO anything about it! Change this destructive habit with this great “employee orientation” procedure. Even better, the download is FREE!
Our hi-tech world can keep you constantly connected. Is that always a good thing? Chuck Violand evaluates this current (and in his opinion very damaging) trend …
Ah yes, the eternal question: “How do I ‘bid’ a job at the ‘right price’?” (Which means low enough that the manager does not fall out of his chair laughing when reading your proposal but high enough to make a profit.) Steve shares a 4 step “pricing for profit” system …
As an IICRC CCT instructor I continually have to convince cleaning technicians that they need to vacuum every job. The current belief is that less than 10% of all jobs are vacuumed prior to cleaning.
But now a new survey shows an even better reason to vacuum. Men who vacuum and do other household chores tend to spend more time in the bedroom; and I don’t mean dusting the dresser!
Regardless of your preferred season of the year, we can all agree that Winter offers it’s challenges to working in the Customer’s home. Try this technique to keep your productivity up …
SFS instructor Chuck Violand shares ideas on how to maintain the excitement, sense of urgency and yes, the sheer joy you had in the start-up phase of your company …
Even though I don’t want to join your Mafia on Facebook I still think there is a place to market your company on Facebook. And some people much smarter than me will tell you how.
Chuck Violand reflects on the sad fact that most small enterprises are not destroyed by fierce competition or outside forces such as a sour economy. No, the rot comes from within. Read on for an orientation on this insidious danger …
A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …