The question every customer is afraid to ask!
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
Direct Mail Post Card Critiqued- OUCH!
There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …
Rhinos, Social Media, Triexta
What does a 2800 pound black rhino, a revolutionary new carpet fiber, and social media all have in common? If your mind is all “a-twitter” I guess you will just have to read the article!
Steve’s latest Value Added Service “field trip”
Everywhere you go and every commercial transaction you make should be examined with your “Customer Eyeglasses”. For example, notice what Steve took out of a recent (and very sudden) sojourn to Brooklyn, New York …
Exploiting Chaos
Chaos sounds horrible. It brings to mind historic events such as the fall of Saigon or 9/11 and the horrors that ensued. But chaos can also lead to opportunity. In fact there is a Chinese symbol that stands for danger but also means opportunity. Which one will you choose?
Keep track of what matters most
In the deluge of Paperwork your Technicians and office staff manage don’t forget to track what matters most to your customers …
Strategies for Success Seminar- October, 2009 (Roselle, IL)
A standing-room-only group of very capable (and active) SFS attendees had a great time (and left Steve hoarse!) at our Chicago headquarters. They wanted to share their thoughts with everyone …
A richer life by “courting” your people.
In his fourth and final installment of his “courtship series”, SFS Instructor Chuck Violand expounds on the true riches to be found in business and (no surprise here!) they have nothing to do with money!
Where is the REAL (and easy) money?
An Australian carpet cleaner wants to make more money while he is already in the home. So what other profitable services can he offer? Steve weighs in …
What We Have Here is a Failure to Communicate
What does Cool Hand Luke have to do with the carpet cleaning business? And how did Marcus Buckingham misjudge his audience so badly?
Seeing is Believing
Your employees can be wonderful Cheerleaders for your company and services. Here is one idea to help them become more vocal in advocating add-on sales.
Now the “courtship” is getting serious!
SFS Instructor Chuck Violand reflects on how to win your employee’s hearts in Part III of his “courtship” series …
Too high? Too low? HELP!
A new carpet cleaner is getting whip-sawed from both sides. Steve tries to bring a bit of sanity and balance to the eternal question, “How much should I charge?”
Win the carpet cleaning cheerleader with a sweet reminder
One of our favorite SFS acronyms: “KISS” as in: “Keep It Simple, Sally”! Sometimes even the simplest of gestures can make the biggest impressions. Here is one “tasty” Cheerleader making idea to implement with your staff …
How and where do I find temporary fire restoration workers?
Finding quality people that are interested in on call work is challenging one Colorado restorer. Steve shares an answer that worked in his company …