Steve’s “Bleeding Hearts” Advice Column Directory

Steve Toburen answers pleas for help from carpet cleaners, mold remediation and fire and water damage restoration professionals. If you are starting a carpet cleaning business or an experienced small business person you will surely find practical advice here.

Big Billy’s Books and Blogs Directory

Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.

Thanking the home owner after a water loss?

You have finished up restoring a water damaged home. The home owner has been great to work with and the structural contractor has played ball. So what can you do to thank everyone involved? See what Steve suggests to one California SFS member that specializes in water damage restoration …

One carpet cleaner’s house building odyssey after attending “Strategies for Success” …

Good morning, Steve,

Even though I own my own carpet cleaning business I have also been building my own house and contracting it out myself. The people I am coming across are astounding! These “professional” businesses and contractors have absolutely no customer service.

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Should carpet cleaners advertise in the “services section”?

Hey Steve,

Do you recommend advertising in the “services section” of the classified in a town’s main local paper? If so, what sort of response can I expect? What can I put in 3 lines that would draw attention to my company?

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FREE advice from people who aren’t carpet cleaners?

What can carpet cleaners learn from the “King of the Internet Bloggers”?  Seth Godin, who I believe to be the ultimate guru of the web, has just coralled more than 70 great authors to write an article for his new E-book What Matters Now. 2009 is done and we need to focus on how to go out and kick butt in 2010. That is what this book is all about and the best part is it is free to download and share with others.

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Stay Focused!!!

“I solve problems. That is what I do.” How often have you thought that this mantra essentially sums up your business life as a carpet cleaner? And yet Chuck Violand shows that this constant “desperation problem solving” may actually hinder instead of help your cleaning business …