Where is their ‘sense of urgency’?
Watch it, folks. Steve is off on one of his rants about customer service and this time he is more fired up than usual …
carpet cleaning marketing
How the Mighty Fall
You may think that Jim Collins’ book How the Mighty Have Fallen does not pertain to you. Are you sure? Are you and your employees still 100% committed to the core beliefs and values you stated during your startup? Take 10 minutes and find out.
Starbucks: Where’s the focus?
Market leaders cannot be everything to everyone. Different customers put different value on different things. Did Starbucks miss that idea in business school? Do they know something different about their customers? Or are they just desperate?
Just one more way to “set yourself apart” …
Cleaning the customer’s ceiling fan blades can benefit you in multiple ways …
Which Test Won?
You are creating package pricing brochure for your company. Do you want high price to low or the opposite?
Well you are about to find out……
Weekly Financial Flash Report
In the “good ole days” (pre-recession) you could get by with casually checking the nice big number at the end of your monthly Profit and Loss statement and then pop a cold one! Not anymore. You now need to focus like a hawk on your WEEKLY financials. This Flash Report form will help …
“Forward Schedule” your carpet cleaning appointments!
Learn how to take advantage of a golden opportunity to nail down the date for your next visit.
Maximize your on-the-job presence
Easy, simple, free marketing. How? Simple- make it easy for people passing by your service vehicle to take your number with them.
Door hangers: Just because they’re a great “old” idea won’t make them happen!
Many, many cleaners have success with door hangers. Motivating your carpet cleaning techs to actually distribute them is another story. So how do you “git ‘er done” when you have recalcitrant employees?
Do I see a contradiction here?
OK, Steve, now you have me interested. On one hand a few days ago you said only give your Cheerleaders Value Added Service PLUS a hand written thank you note. But I also note you promote giving a “kickback” with the Jon-Don “Free Spotter for Life” program with Jon-Don’s Spot-Out program. Is it because you are raking in big bucks on your Spot-Out commissions????
What should I give for referrals?
Help me out here, Steve. I want to show my gratitude to my customers who refer me. But money seems a bit tacky plus I don’t have any to spare right now! So how should I reward my Cheerleaders?
No longer a “Man’s World”
It is simple. Anyone over the age of five should realize that men and women are very different! Let me count the ways …
Can I make it in this market?
I’m thinking of starting a small carpet cleaning business in an area of about 80,000 people,….and about 50 carpet cleaning companies! So,starting out part-time (at about 10hours a week) is it worth the risk of my limited start-up capital?
